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The Era of LinkedIn
LinkedIn is a social network that has been around since 2003. By and large, it has functioned as a p...
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The gifting culture for the V-Day has shifted to buying experiences than things, to enjoy together w...
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Facebook Dynamic Ads is scaling up Dynamic ads are now bumped up with machine lear...
Decoding marketing perspectives during covid 19
There hasn’t been any time in recent history where an event has made serious threats to the busine...
5 ways to get more out of Facebook advertising
Facebook has emerged as a humungous social media platform with 2.5 billion and counting user base. W...
Ads that stand out
Advertising is all about catching the eye. Ads, both online and offline use different strategies to ...
Breaking down, digital marketing of today.
Digital marketing is the advertising of today. You may have come across advertisements and campaigns...
2020 marketing is a whole new game
We are looking deep at the social media marketing trends that will help keep your marketing strategy...
Creating higher engagement on Facebook
It’s harder today to create an audience on Facebook since everyone is trying to optimize content f...
Key trends in digital marketing in 2021
Another year has sweeped in and it calls for some real game changers in the marketing strategy. The ...
How to successfully drive your content based on search analytics
Regardless of the importance of generating quality content that is to be marketed to the target audi...
Get Noticed with Instagram
Instagram is one of the hottest social media platforms with a whooping user base growing by the day....
Guidebook to the basics of influencer marketing in TikTok
In one of his exhibitions at Moderna Museet, Sweden, the famous American artist Andy Warhol predicte...
Do colours impact social media performance?
In the constantly changing and content filled digital media, what makes you stop scrolling and actua...
Have you optimized your social media?
As a marketer, social media is a powerful tool and there are many options for you to try out and see...
Holiday marketing: Change the course
It’s almost the season to be merry, and the days building up to the holidays in terms of marketing...
How to develop the 10x content
Developing interesting content that can guarantee a far reach while being popular with the masses ca...
How to optimize your Google ADs
Optimizing your Google ADs by rightly tapping and aligning the potential of SEO and PPC disciplines ...
Instagram for Business Startups
Especially a staple in the fashion and beauty industry, Instagram today, is the place of business an...
Metrics that can make or break your campaigns.
Digital marketing has taken over a major share of advertising and is not an optional commodity but a...
Marketing Moves in the new age
As the year rolls to a close, we are looking up at the digital trends that have caught on this year,...
Marketing Strategies to Adapt During COVID-19 Lockdown
The outbreak of COVID 19 has impacted the business of all sizes across all geographies. Every sectio...
Minutes of the SEMRush
SEMrush Marketing Show is the BIGGEST marketing conference in India held on Thursday, December 5, 20...
SEO tips to boost the ranking of new content quickly
Every time there is new content to publish, the end goal is for users to land on it as fast as possi...
Stories and Sales. The New Media Mantra.
If you are into social media you definitely must’ve heard,’ if it doesn’t show up on Instagram...
The Evolution of Customer Segments During Covid-19
Our lifestyle has taken a drastic turn with the onset of Covid-19. We are in a stage where our socia...
Trending digital marketing tools of 2019
As the year 2019 has dawned on us, so have many new innovation and frequent changes that are encompa...
The relevance of digital marketing for small businesses
Small businesses have been growing rapidly nowadays with niche markets catering to a particular audi...
War of Social Platforms
Social Media Platforms are changing, new ones taking over the market, old apps are vamping up to sta...
Where to find your market?
India, with a whopping population of approximately 1.37bn people of which a good 600 million people ...
What does psychology have to do with marketing?
Everything. When the market is flooded with content and advertisements of different industries promo...
Why TikTok is an arsenal in the digital marketing landscape?
Social media marketing has a huge role to play in the digital landscape. They are one of the most ve...
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The hotel giant just tripled its revenue by tapping into customer insights to create content that co...
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Marketers are always looking for places of action, chasing influencers across all platforms with Fac...
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Google’s director of Chrome engineering, Justin Schuh’s recent blog post stated that Google Chro...
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Instagram Brings DM’s to Desktop Instagram has brought direct messages to the ...
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The influencer trend is catching on, as 72% of brands are increasing their digital marketing share b...
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Google launches ‘People Cards’ in its Search facility Been on the experiment...
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Reliance Jio has entered into the video conferencing bandwagon with the launch of Jio Meet. Just lik...
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The Chinese company that made news on losing its Android license, followed by being slashed by Intel...
