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Holiday marketing: Change the course

It’s almost the season to be merry, and the days building up to the holidays in terms of marketing can be exciting and also demanding at the same time. It can be tempting to go full throttle to get your ad to be noticed. But one cannot compromise the long term reputation of your business for a quick seasonal hit that may die down just as easily. Striking a balance is key since social media will be flooded with seasonal creatives.

It shouldn’t be forgotten that the general public are in a buying mood, and a good marketing strategy may work in your favour to tip the customer your way without sounding too artificial.

Real rules the reel.

Seasonal marketing is usually light and cheerful but straying too far from the core brand personality and mission can be detrimental. If your brand keeps a serious corporate voice in marketing, stay true to it and don’t make the holiday post way too colourful or humourous. Meter your wishes and it’s safer to go with a gentler and sincere message. If your brand is uber, fun and lighthearted, you can easily indulge in humour that cut through all the digital noise this time of the year.

Start early

Don’t wait for the season to hit. Advertise offers and promotions subtly or build up to it in the months before to give a sense of curiosity to the deal. If you are looking at holidays to generate a heavy revenue, then this strategy is quintessential. Also curated ads and a broad campaign planned ahead can keep you out of rush once the holiday season so on.

Milk the merriment

Everyone is excited about the holidays and shopping is a big part of it, with people especially on the lookout for offers and steal deals. Particularly for small businesses, maximising ROI for physical holiday products and branding is key which can often be an opportunity to get your brand noticed. Eye-catching Christmas packaging and campaigns can help attract new customers shopping for gifts, but it does have a limited shelf life. Keep the campaigns broad to appeal to a wider audience and include a sense of exclusivity around a limited edition but which can easily glide in to promote any stock not sold currently into the following months.

Charitable ventures

People are more on social media nowadays, which is like following the brand around. It is therefore important to showcase the real side of the brand and when it is a charitable venture, people tend to relate to it and grow closer. It is also a great trust building exercise. Volunteering tasks are also an easy way to give back, to engage and portray your staff and make everyone feel good about buying from a company that supports philanthropy.

But pitch it gently, since over-advertising makes it look tacky and pompous. Find a way to link your charity work with your business values. It’s easier than you think, you’re a web design company, maybe offer services to local self help organisations or groups doing charitable work in your area.

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