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As the year 2019 has dawned on us, so have many new innovation and frequent changes that are encompassing our lives faster than we can account for. The digital space has been rapidly changed, tousled, and shook up in the blink of an eye. At this juncture, it is important to take into account the most happening technological innovations that will probably take the front row seats in the years to come. Read on to find out about the future that is already here.

Artificial Intelligence (AI)
AI was science fiction to most of us. It was walking robots from Will Smith movies. But not today. AI has been so much the part of our digital lives and will be a major part in years to come. From analyzing consumer behaviour, search patterns, utilizing data from social media platforms and blog posts helping businesses understand how customers find their products and services. Google ads showing items from your last online shopping? That’s AI using your search preferences to help businesses cater the right products to you. AI chatbots are now a standard customer service utility that has conversations with you to help sort out issues reducing human costs for trivial matters. According to Gartner, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017.

Chatbots

Chatbots are becoming an important part of digital marketing today. This means you can chat about your issues, to which an AI would reply with the relevant actions to be taken. There is currently, almost 1.4 billion people are interacting with chatbots and almost 80% of tech-savvy businesses are already using chatbots. By 2022, chatbots will help businesses save a lot of their budget, especially in the banking and healthcare industries. Preference to chatbots is also increasing since they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience.

Personalized Content
Data is an important asset, available in plenty and help industries optimize content to their consumer, saving time for both ends as well as generating a higher number of purchases. Purchase history, consumer behaviour and links clicked help companies mould ads specific to each customer that helps advance customer relationships. A Marketo study reveals that personalized, triggered e-mails based on behaviour are 3x better than batch-and-blast e-mails.”

Programmatic Advertising
Here, AI is used to automate ad buying thereby targeting specific audiences. Real-time bidding and auctions make use of Programmatic advertising using AI. The benefit here is that automation is more efficient and fast yielding higher conversions and lower customer acquisition costs.

‘Stories’ on Social Media

All your social media probably flaunt a ‘stories’ icon. The number of people active on social media is enormous and stories are a great medium to communicate real-time with the crowd giving the illusion of always being connected with the customers. Digital savvy marketers can profit from rolling out live video to promote engagement and brand awareness.

It is important for digital marketing firms to innovate and be aware of the latest buzz to stay floating on top. Personalization, targeted advertising and AI technology help you get better conversions and elevated customer exposure. The usual won’t cut it anymore.