Category: Blog

Every time there is new content to publish, the end goal is for users to land on it as fast as possible in terms of search results. Here are our top six SEO tips in getting the mission accomplished.

Linking from the important pages
This is quite a basic yet very important step every time new content goes up. Ensure all the primary pages in focus are always linked. It could be your home page, links in your content, a blog you maintain or even the sources you used to publish the content.

Routine updation of old content
Every now and then visit the existing content and recheck if the facts mentioned need any correction. Also, add relevant links wherever possible. This way every content you have always stays updated and relevant for the present times. Writing unique meta descriptions that are relevant to capture user attention is important as well. Ensure it has all the right keywords and is placed simply, yet intelligently.

Share socially as much as possible
The easiest way to boost your view count is to increase the presence of your content on every social media field possible because there’s a high correlation between sharing socially and ranking of content. When content is shared on aggregators like Reddit it creates actual links for Google to crawl. Seeing the social activity on sites like Reddit and Hacker News, your ranking improves with Google.

Generate search clicks
Instead of sharing directly to the required URL, a smarter way is to share it to a Google search result. When viewers click on the link it takes them to a Google search result that has the keywords you’re trying to rank for, and ultimately people will search and land on your result. This boosts your click rate and helps in the auto suggestion of queries.

Indexing the URL
Indexing the URL is a step most leave by. Google provides a number of tools for this like the ‘URL Inspection tool’. It allows you to submit a URL and suggests Google to crawl it. This way, the URL will be in their priority crawl queue and in turn your content gets indexed faster. Take note that the URL you use is something easy to comprehend for both the users and search engines as well.

Analysing the page loading speed
The page loading speed is yet another crucial factor that affects the SEO ranking and helps reduce users from bouncing off your sites. There are various tools available online for assessing your page loading speed. The page score is an average of multiple factors and you’ll be provided insights on how to improve the speed or what the specific speed killers are.

That’s our top six important tips to ensure your content is always ranked right and you get the right view count from users. Tune in to OnPageOne for more updates regarding digital marketing and social media news.

If you are into social media you definitely must’ve heard,’ if it doesn’t show up on Instagram, did it even happen? ‘

On a daily, more than a billion Stories are shared across Instagram, Facebook, Messenger and WhatsApp. It is surprising that Stories have captured people’s imaginations. Arguably so, because they are convenient, full-screen, and immersive just the right place to show creativity. It is an incredibly easy way for people to stay connected to the brands and products they love. Stories are the new canvas and inventive creatives can boost brand awareness, drive sales and business.

Leading brands are turning to Stories to become engaging storytellers. Breaking rules and fresh ideas as always is the key to keep things interesting. Let’s look into some major brands that are crushing on stories and killing it too.

Taking a bite at the cringe-worthy vacay photos from romantic beach vacay sunset, to infinity pool shots and their likes, Hotels.com brings forth this “hate-like” concept as the foundation of their campaign.

For Stories, Hotels.com put their icon, a hotel concierge in a number of situations that could spark a good ‘hate-like’. At the beach, He does the jump, asking “If you don’t take a #jumpingpic on your trip, are you even making memories?” In his luxurious hotel, he words “If you don’t take a #mirrorselfie, does your hotel even have a bathroom?”

The whole campaign spoke to the audience in a natural and native way with humor and relatability at its core.

McDonald’s came up with a campaign that played with the often projected idyllic perception of summer and the reality that summer can actually be hard work. To popularize its Fresh Beef Quarter Pounder burgers during summer, McD took to homemade photo fail as well as user-generated “summer fail” videos to portray the difficult side of summer. The campaign then reminded people that McDonald’s Quarter Pounder is easy, lazy and therefore quintessential for the season, and punchlined it as summer’s simplest pleasure.

The Lit way to Read

In this age, books may be a task to promote but not at New York Public Library. They toyed with the novel idea of Stories(social media) to tell stories. They employed the fast and fleeting media to project full works of classic literary fiction. How it works? People can click on novels on @nypl Instagram account and simply rest their thumb on the screen to hold the page and lift their thumb to turn the page. The thumb holder doubles as a flipbook. More than 300,000 people are reading books through this format and it is a grabbing the fantasies of the audience like never before. It is also a great publicity triumph for the library.

Luxury served to millennials

Millennials have not always figured into the category that luxury cars have been catered to but not with Acura. They understand that when millenials are ready to invest in luxury cars, they are looking for luxury and performance vehicles, and typical advertising tactics may not work on this gen. Luxury carmakers generally don’t focus on millennial but Acura is, meeting them on their own turf, the mobile.

They used Stories on Instagram and enabled users to reach in to control the user experience of the Acura ILX sports sedan. Acura let Instagram users customize their dream ILX directly in Stories. They could simply tap to add custom elements such as wheels, accessories and additional packaging to their car, as well as use other branded stickers, directly onto beauty shots of the ILX. They also teamed up with top Instagram influencers and Giphy artists to create custom stickers that users could add to their ILX vehicle. Takeaway? When targeting millennials, relevancy and authenticity rule. Conversations are no more one-sided but rely on real connections between people and brands.

Our lifestyle has taken a drastic turn with the onset of Covid-19. We are in a stage where our social amenities are no longer functioning properly, our economy is crumbling and all that we can do to help is to stay at home. The global business ecosystem is reacting to the situation by bringing down the expenses and concentrating on fueling the elixirs that will make the business rolling in the future.

Most of the operations are going to be suspended for a while as their customers are forced to remain at homes. While in isolation and lack of lifestyle choices, our customers are evolving based on thought patterns, observations, and change in priorities. When Covid-19 will end for once and all, we can expect an emergence of newer customer segments.

In this narrative, we are trying to decode some of the anticipated customer changes that will have a pivotal role to play in rebuilding or rebranding your business in the post lockdown era.

The Anxious Territory

As the pandemic continues to create ripples, people are becoming conscious about their family health and fulfilling their basic needs. They are worried if they would lose the freedom they took granted in life. A major segment of society has started to reduce their cost of living, while some others are changing their perspectives. These thoughts and changing habits are manifesting themselves in various ways.

As per expert studies, the following are the four major categories of customers who have emerged during Covid-19.

Customers who prefer to save and stockpile resources
Customers who prefer to reduce their cost of living
Customers who decide to stay calm and carry on
Customers who decide to hibernate and reduce spend
The actions of every audience segment are motivated for different reasons. However, the big question is as the economy revives, which of these trends will prevail? Or will the customers return to what they liked before?

The Favourable Transition

There is no point in believing that people will stick to either of these patterns once the pandemic is over. We can expect many of them to get back to the normal life patterns that they had before. Going forward, let’s see how the above four segments of people are expected to change their patterns after the pandemic is over.

Customers who will bounce back to normal
Customers who remain cautiously extravagant
Customers who go on to be frugal in spending
Customers who still keep cutting their expenses
Customers who will come back with a bang
Once again, these segment behaviors are also motivated by different factors. Those who remain cautiously extravagant are backed by the belief that the economy will still be in recession after Covid-19. The segment which still keeps cutting their expenses thinking they need more time to secure their jobs and retain financial stability. But as far as brands are concerned, the customer affinity towards a particular brand will be driven by how they responded to the crisis and how much they prioritized their customers beyond business.

The Future Customer

The prominence of the customer scenario is vital to plan your business strategies in the future. It is essential to understand the evolving customer models so that you can curate better marketing strategies. The rise of new customer segments means it will be high time for a change in strategies, agency product lines, service offerings, and face-lift in overall business operations. With Covid-19, consumer marketing has assumed an imperative role in business collateral. Agile marketing will become the norm of digital marketing, where brands need to quickly adapt to the crisis by tweaking brand communications in accordance with the situation.

Conclusion

We understand that you are anticipating a quick recovery from Covid-19. But you should also keep in mind that the scenario is going to be different from here on. You need to quickly understand the changing customer behaviour when a crisis happens. You need top plan retention marketing strategies to address their emerging concerns. As one of the reputed digital marketing agencies in Kerala, we sense this as a tremendous opportunity and the need to invest in digital marketing. Sometimes it needs an expert team to manage your brand communications who can also help you achieve the desired ROI from your marketing efforts. If you are looking for a trusted agency for result oriented digital marketing services, then contact us right now and let’s grow your business to new heights.

As the year 2019 has dawned on us, so have many new innovation and frequent changes that are encompassing our lives faster than we can account for. The digital space has been rapidly changed, tousled, and shook up in the blink of an eye. At this juncture, it is important to take into account the most happening technological innovations that will probably take the front row seats in the years to come. Read on to find out about the future that is already here.

Artificial Intelligence (AI)
AI was science fiction to most of us. It was walking robots from Will Smith movies. But not today. AI has been so much the part of our digital lives and will be a major part in years to come. From analyzing consumer behaviour, search patterns, utilizing data from social media platforms and blog posts helping businesses understand how customers find their products and services. Google ads showing items from your last online shopping? That’s AI using your search preferences to help businesses cater the right products to you. AI chatbots are now a standard customer service utility that has conversations with you to help sort out issues reducing human costs for trivial matters. According to Gartner, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017.

Chatbots

Chatbots are becoming an important part of digital marketing today. This means you can chat about your issues, to which an AI would reply with the relevant actions to be taken. There is currently, almost 1.4 billion people are interacting with chatbots and almost 80% of tech-savvy businesses are already using chatbots. By 2022, chatbots will help businesses save a lot of their budget, especially in the banking and healthcare industries. Preference to chatbots is also increasing since they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience.

Personalized Content
Data is an important asset, available in plenty and help industries optimize content to their consumer, saving time for both ends as well as generating a higher number of purchases. Purchase history, consumer behaviour and links clicked help companies mould ads specific to each customer that helps advance customer relationships. A Marketo study reveals that personalized, triggered e-mails based on behaviour are 3x better than batch-and-blast e-mails.”

Programmatic Advertising
Here, AI is used to automate ad buying thereby targeting specific audiences. Real-time bidding and auctions make use of Programmatic advertising using AI. The benefit here is that automation is more efficient and fast yielding higher conversions and lower customer acquisition costs.

‘Stories’ on Social Media

All your social media probably flaunt a ‘stories’ icon. The number of people active on social media is enormous and stories are a great medium to communicate real-time with the crowd giving the illusion of always being connected with the customers. Digital savvy marketers can profit from rolling out live video to promote engagement and brand awareness.

It is important for digital marketing firms to innovate and be aware of the latest buzz to stay floating on top. Personalization, targeted advertising and AI technology help you get better conversions and elevated customer exposure. The usual won’t cut it anymore.

Small businesses have been growing rapidly nowadays with niche markets catering to a particular audience showing great potential. When starting a business, we want people to know the brand, the quality and thereby build a following. Traditional forms of advertising like word of mouth, print or hoardings are usually employed to generate brand awareness. This will definitely generate demand but will take time to catch on. In the digital age, there are easier and more effective ways to get to a larger crowd.

The number of potential customers found online is much larger than you are likely to attract locally. Using digital marketing, you can reach a huge audience while being cost-effective and measurable.

Why online marketing?

Your audience is online therefore it only makes sense to make your presence known here. You can get a global reach as well as interact with your prospective customers. At the same time, digital ads cost you lesser in investment than traditional marketing. Building brand loyalty is vital today and digital platforms interactions help build a personal connection. You can also keep track of trends and responses in real time.

Social media presence

The first step is to make sure your brand and product are present on prominent social media platforms that are relevant to your product. Begin by introducing your brand, your products and your philosophy. Share interesting and relevant content and using social media for customer service, including answering questions and addressing complaints is useful. Social media advertising is a great way to reach new audiences and convert to sales. Working with influencers can take your brand up in with increased recognition and trust among your audience.

Engaging Audiences

Encouraging conversations can build brand recognition and can portray loyalty through engagement, commenting and sharing which will make you look more trustworthy to new audiences. For niche markets, sharing customer feedback and testimonials can be a great way to get the brand across to a larger audience.

Novel Content

In the flood of content on digital platforms coming up with new and exciting content will keep your brand relevant and make your posts stand out from the rest. Mixing up your strategies and bringing in what is trending today allows the audience to actively engage with brands. One can try strategies Polls, Animated content, infographic or Quizzes to incite curiosity.

Live & Video Content

Videos have done very well in digital marketing for some time now because of how engaging it is and its ability to convey more information in a short span. Investing in exciting video content, live streaming events and production processes will be very effective in getting to the audience and increases conversions as it is way more appealing than simple text.

Be Accessible to Your Customers

Once your website is up, it is important to optimize for search engine, a strategy that can help tide over your competitors by being the first name that someone searching for your product finds in a Google search. It is also imperative to know what your competitors are up to and what their strategies are.

Voice Strategy

Voice search is currently on the rise with the use of Alexa or Google home voice assistants. They are usually driven by questions, so your content should be geared toward providing succinct answers.

Blending the Digital with the Physical

Digital may be the way to go but people still enjoy and have more trust in brick-and-mortar stores and love shopping there. Many businesses have adopted technologies to interact with consumers but are also trying to balance both by interacting with those who are in physical vicinity of the store.

Taking a plunge into digital marketing isn’t a big step. There is very little risk involved but there is a lot to gain from making your brand’s presence known online. Onpageone can help you steer your digital strategy in the right direction, call us today!

Social Media Platforms are changing, new ones taking over the market, old apps are vamping up to stand the competition, so what to you need to consider for your brand marketing this year?

IGTV, the next TV
Instagram’s hit feature, IGTV that rose to compete with Tik-Tok has been a revolution in itself. In 2020, the trends have changed and social media has very much moved into video content. IGTV, Instagram’s standalone video app, will be at the forefront of this change. Celebrities and artists are showcasing their processes and snippets of work through IGTV, with its especially appealing long video format. The popular videos on IGTV are anything between entertaining, informational and also a huge array of tutorials that the crowd seems to love.

Snapchat, an influencer hive
Snapchat is the place to go, if it’s the young and the very young that you have to get to with your products. The most active users are Snapchat are 13-year-olds, who are spending upwards of 30 minutes a day on the interactive app. With an active monthly user base of 360 million, Snapchat’s fickle and fun user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers will give your brand a run for its money. The app is still to run its roots wild in India, but there is a potential young crowd who will likely convert to it in the near future.

TikTok on a steady climb
TikTok is already a massive platform with adults and Gen Z raving over its features even today. Launched by Chinese developer ByteDance in 2016, it currently has more than 500 million users actively using the app and a whopping one million videos viewed per day. Thus for the years to come, it’s a platform to tap into for brands to establish a brand voice, engage with audiences, and attract younger consumers.
The platform is also a hotbed for a new generation of influencers and viral content, perfect for brands to discover new following.
Tik-Tok is easy to use, the app works on sharing 15-second video clips set to music. TikTok is about personalized viewing experiences and doesn’t push for vanity metrics. This makes it a more community-led and collaborative making it positive and proactive says a vast majority of users and brands. For brand marketers, the platform is an opportunity to test out new creative approaches to their content.

Pinned to Pinterest
Founded in 2010 with a current number of monthly users standing at 322 million, this platform has stood the test of time. The most popular content on Pinterest includes fashion, food, decor, workout and DIY ideas which makes it a creative person’s haven as much as it is for a homemaker looking to revamp her house. The content that works here is rich visuals, that are eye-catchy and unconventional.
As for the market here, the platform has 81% female users, so if your brand caters to a predominantly female audience, that’s a good reason to invest time in social media marketing on Pinterest. And men aren’t too far behind with recently 40% of new Pinterest signups being male, which says that there is an emerging market for the other sex too.

LinkedIn, the professional social platform
LinkedIn has scored as the best social media app for professionals. It is a place where users can effortlessly promote themselves or their businesses. The platform mainly serves to increase users’ business connections by connecting with other professionals who can boost the chances of finding professional ties and fuel growth.
It also serves as a social media app for marketing and is employed by businesses to establish their brand presence and leadership in the industry, talk about their fields of work and to attract promising talent. You can also advertise your business, like send personalized ads, boost your content, and display ads on the site.

Witty and vivacious Twitter
Twitter is a real-time public microblogging network whose popularity is growing in the social media realm. It has now become the newspaper for many, due to the current updates and reactions making its presence in the blink of an eye on this platform. Its exclusivity lies in its short word limit feature that has applauds from most mobile social media app users and designers as well. Twitter is also an ideal social media platform for customer service as well as showing off how you are relevant to the current scenario and talking about how your brand is doing in the market. Advertisers say that more than 80% of social customer service requests are served on Twitter.
The app boasts of its ability to Go Live in a tap, watch exclusive live streams, look into viral topics and get onboard with trending hashtags. The app also allows private Chat with friends & followers. You also get suggestions about influential people to follow that suit your taste.
Marketing strategy can be tough with so many platforms around. Confused about where to invest to get the best for your brand? Get onboard with OnpageOne for digital expertise.

India, with a whopping population of approximately 1.37bn people of which a good 600 million people have access to the internet, is shifting rapidly to a new paradigm of digital advertising. With internet connectivity being held along the lines of basic amenities like food and water, it is only a logical explanation for companies to invest in advertising on the digital space since the audience is there. There is also a growing number of startup companies setting up in India which boosts the digital realm. A lot of MNCs have also been set up in India due to ease of doing business and also the companies need to explore unexplored territories, the scope is endless.

What makes advertising or marketing a risky business is the cost involved. Most small companies and start-up don’t have enough budgets to spend on digital marketing. While conventional advertising with hoardings or on television channels are expensive and since there are a fleeting number of channels, you can be confused as to where to put you’re only in to get the maximum reach. Digital marketing, on the other hand, uses powerful tools to target precisely to the audience location, age-group, gender and even behavioural interests. Companies are working on digital marketing and there is more than one way to get to your audiences over the internet elaborated below.

Social Media Marketing
It is marketing ether with immense potential. With the launch of much newer and competing platforms which are improved continuously to catch on the latest trend, they are an advertiser’s paradise. Social media trends and popular hashtags have been a great marketing ground. The coming years will see social media being the major digital marketing space for optimization, branding, lead generations as well as conversations. Social media is also very keen on adopting the latest technology which in turn means more options for marketing.

Mobile and App Marketing
This type of marketing is one of the new age tools of digital marketing which performs well with all audience. It allows for the ads to be consistently visible to your target audience on their mobile phones and when they use their favourite apps. Content on the mobile marketing realm has to be trimmed and made crisp so that they are well visible to the audience and strike easily into their minds.

Content Marketing
Content when rightly fused with email campaigns can work quickly in introducing a brand, promoting products, expanding the reach and search rankings and also increasing engagement with customers. It requires careful selection of content, which are to be tailor-made for each set of audience.

Search Engine Marketing
This is a powerful tool in the digital marketing space. To best make use of this facility, it is important to know the latest tricks of the trade of Search engine marketing. Effectively optimizing your keywords and ad copies are also essentials to keep the ad hot. With the number of searches conducted over varying search engines is peaking, mobile and social media optimization is the key to succeed in this category.

The world is becoming a closer network by the day and the demands and competition are also building up manifold. To survive in the digital scape, it is vital to keep up with the latest and cutting edge techniques and tool. Missing out on the tech buzz can cost sorely in the fast-evolving digital world, but with care and consideration, it is one of the best marketing techniques for your brand that can work in your favour, both reach wise and budget wise.

Everything. When the market is flooded with content and advertisements of different industries promoting the same product, one needs to get in the mind of consumers to get their attention. Audiences’ emotions have much to do with how well your ads perform. A deeper look at social media psychology is important from time to time for effective digital marketing, which can be rewarding in terms of increased engagements, more shares, and a healthy amount of positive customer interactions.

The Happiness project
If anything has been said about happiness and getting people together, the same applies to social media. Human emotions have a huge impact on social media psychology and how they help spread content across social media. Therefore the aim is to get consumers hooked on your content and familiar with your tone which makes it easy to build a lasting following.

What to do?

Break the monotony! Refresh your posts with funny quirky and unusual content. Play with motivational language, some powerful and unexpected call to actions if you want your audience to react. Get them to stay engaged and reading your content through a fun and friendly tone. It’s a good idea to play with your words and take steps to break the boringness and predictability.

Positive posts get more shares
Psychological Science journal published by Association for Psychological Science, says that an emotional response increases the chance of a message being shared. Researchers at the University of Pennsylvania found that emotion-inducing content was found to bring a greater impact on the audience and even more for more positive content. Humor too is a great trigger.

What to do?

Positive impact posts that elevate the mood can work wonders in social media. Allot a couple of posts to make people smile or crack up.

Make it all about the audience
We love to talk about ourselves, that’s a known fact. Plunging to science again and Harvard neuroscientists have proven that humans can’t help themselves but share our thoughts. It is even said that it triggers the same sensations of pleasure in the brain as does food and money.

What to do?

Sometimes stop talking about the product you are marketing, talk about the audience, their opinions and their perspective. Pose questions directed at them and pander to the things they love the most Words like ‘we’re’ and ‘our’ instead of ‘you’ and ‘your’ can be a good start.

Social media marketing has a huge role to play in the digital landscape. They are one of the most versatile, cost-effective, and value-added strategies for every small and medium scale businesses can leverage to reach their target audience and boost up their revenue growth. Social media applications are the highest used web and mobile applications in this world. They are virtual digital fabrics woven by millions of people – an amalgamation of cultures with different interests, likes, and opinions. All the vital information – disruptive innovations, entertainment, sports, administration, politics –  everything is aligned through social media today.

TikTok Era

As one of the quickest growing social media applications, Tiktok has opened a new horizon of opportunity for digital marketing. The entire mode of consuming content in digital has been changed with the arrival of the app. By combining audio and visual formats, besides ensuring more participation of the users, Tiktok manages to become an intimidating social media platform. All the potential customer segments are able to connect more with the application. Hence most of the people find this popular video platform genuinely fun to use. It has definitely become one of the promising frontiers of social media marketing. In this episode, we are trying to analyze how Tiktok is changing the perspectives of the world.

Defining TikTok

TikTok is basically a mobile application for creating videos and sharing short videos. Formerly known as Musically, this application is much more than just kids and teens dancing and lip-syncing. In contrast to the interface of Snapchat or Instagram, TikTok uses tall display consoles to maximize the view and make it easier for users. Users can scroll up and down to view the videos like a feed, without taping left or right. They have access to all the tools – filters, the ability to search sounds, and score videos. By means of facilitating duets or combined versions, the app has managed to engage users on a whole new level.

Their archives are loaded with song clips, short moments from TV shows, films, youtube videos, etc. They have all the arsenals to communicate various themes – horror, fun, memes, and trolls. You can reply to challenges, participate in memes, or even make pun intended jokes and sarcasm across the video formats. TikTok is a social media platform that has assertive answers, choices, and bandwidth to offer for its users. As a result, people flocked more into the platform. They are feeling more excited and confident to expose more stuff, which they might be feeling reluctant if it was Instagram or any other platform.

Role of Tiktok

Tiktok has given the much-needed experience for future content creators and influencers. The framework simply allows its users to create content effortlessly. Any user with a smartphone can generate a visually engaging content within minutes and circulate around the world. With the progressing lockdown, the popularity of Tiktop has achieved robust growth as well. According to App Annie reports, the app has recorded a whopping 49 million downloads as of April 2020. As we speak, a staggering number of ads have been plastered throughout social media under the tagline of TikTok.

Popularity of TikTok

TikTok has compiled the most engaging elements and experience. It is fundamentally a new realm into social media. There was nothing similar in its pattern that served the audience earlier. The feeds are easy to digest in a hustle free interface. It took us beyond what Instagram and Twitter had taken us. While Twitter formalized conversation behavior after going into public, Instagram had noticeable algorithmic recommendations, where suggestions had less rational objectives. All these platforms had leveraged the feature to increase interaction, but TikTok – having taken video as the game ball – has taken it all around.

It has a self-directed feed that works on experience-based algorithm observations and inferences. Say, for example, the first thing when we open the app is a page called “For You”. It is an algorithmic feed based on the videos you have interacted with or watched. It’s full of content and it never lacks material for engagement. It is not unless you train it to be full of people you know, or things you’ve explicitly told it you want to see. It’s full of things that you seem to have demonstrated you want to watch, no matter what you actually say you want to watch.

User Experience

TikTok continuously learns from its users and over time builds a presumably complex but opaque model of what the users tend to watch. It starts making assumptions the second a user opens the app before they’ve really given it anything to work with. The thumb rule is pretty the same – How to engage the audience? You show them things which they like. You embark on a journey with the user. However, it also makes assumptions that other social media platforms follow as well. It unapologetically entertains the central control over the user, but it engages the users and the users are pretty much ok with it.

TikTok for Brands

Now that we are familiar with the potential of Tiktok, let’s take a look at the ways brands can make the most out of the TikTok platform. There are basically three steps to make use of the channel.

1. Create your brands’ own channel and upload videos relevant to your business
2. Utilize influencers to open your content to a much broader (but well-targeted) audience
3. Pay to advertise utilizing TikTok’s new campaign options.

TikTok has a whole new level of experience to play around with the audience. Here are some of the ways the platform can be applied to notch up customer interest.

• TikTok relies on pure and raw videos to engage the audience, which showcases people using the brand in everyday lives and how it is impacting them.
• TikTok videos can showcase behind the scenes of every brand service/product to keep the customer excited.
• With the increasing Gen Z category, TikTok can be a more interactive medium to educate and inform the youth and persuade them to action.
• TikTok promises to set up user-friendly videos of the manufacturing, packaging, and marketing of the product.
• Brands can launch effective video-oriented campaigns to encourage the audience to show what they love the most about your product and ensure maximum participation.
• TikTok’s popularity has shaped up a huge number of influencers who can help small and medium scale enterprises to kickstart their campaign effectively.

TikTok has definitely opened up a new wave of social media marketing and we can sense there is a promise more affirmative to help brands connect with their target audience in a fresh, fun-filled, and engaging way. If you’re looking for a result-oriented digital agency to streamline your brand communications, then just drop a message, and let’s plan your digital journey!