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Social media marketing has a huge role to play in the digital landscape. They are one of the most versatile, cost-effective, and value-added strategies for every small and medium scale businesses can leverage to reach their target audience and boost up their revenue growth. Social media applications are the highest used web and mobile applications in this world. They are virtual digital fabrics woven by millions of people – an amalgamation of cultures with different interests, likes, and opinions. All the vital information – disruptive innovations, entertainment, sports, administration, politics –  everything is aligned through social media today.

TikTok Era

As one of the quickest growing social media applications, Tiktok has opened a new horizon of opportunity for digital marketing. The entire mode of consuming content in digital has been changed with the arrival of the app. By combining audio and visual formats, besides ensuring more participation of the users, Tiktok manages to become an intimidating social media platform. All the potential customer segments are able to connect more with the application. Hence most of the people find this popular video platform genuinely fun to use. It has definitely become one of the promising frontiers of social media marketing. In this episode, we are trying to analyze how Tiktok is changing the perspectives of the world.

Defining TikTok

TikTok is basically a mobile application for creating videos and sharing short videos. Formerly known as Musically, this application is much more than just kids and teens dancing and lip-syncing. In contrast to the interface of Snapchat or Instagram, TikTok uses tall display consoles to maximize the view and make it easier for users. Users can scroll up and down to view the videos like a feed, without taping left or right. They have access to all the tools – filters, the ability to search sounds, and score videos. By means of facilitating duets or combined versions, the app has managed to engage users on a whole new level.

Their archives are loaded with song clips, short moments from TV shows, films, youtube videos, etc. They have all the arsenals to communicate various themes – horror, fun, memes, and trolls. You can reply to challenges, participate in memes, or even make pun intended jokes and sarcasm across the video formats. TikTok is a social media platform that has assertive answers, choices, and bandwidth to offer for its users. As a result, people flocked more into the platform. They are feeling more excited and confident to expose more stuff, which they might be feeling reluctant if it was Instagram or any other platform.

Role of Tiktok

Tiktok has given the much-needed experience for future content creators and influencers. The framework simply allows its users to create content effortlessly. Any user with a smartphone can generate a visually engaging content within minutes and circulate around the world. With the progressing lockdown, the popularity of Tiktop has achieved robust growth as well. According to App Annie reports, the app has recorded a whopping 49 million downloads as of April 2020. As we speak, a staggering number of ads have been plastered throughout social media under the tagline of TikTok.

Popularity of TikTok

TikTok has compiled the most engaging elements and experience. It is fundamentally a new realm into social media. There was nothing similar in its pattern that served the audience earlier. The feeds are easy to digest in a hustle free interface. It took us beyond what Instagram and Twitter had taken us. While Twitter formalized conversation behavior after going into public, Instagram had noticeable algorithmic recommendations, where suggestions had less rational objectives. All these platforms had leveraged the feature to increase interaction, but TikTok – having taken video as the game ball – has taken it all around.

It has a self-directed feed that works on experience-based algorithm observations and inferences. Say, for example, the first thing when we open the app is a page called “For You”. It is an algorithmic feed based on the videos you have interacted with or watched. It’s full of content and it never lacks material for engagement. It is not unless you train it to be full of people you know, or things you’ve explicitly told it you want to see. It’s full of things that you seem to have demonstrated you want to watch, no matter what you actually say you want to watch.

User Experience

TikTok continuously learns from its users and over time builds a presumably complex but opaque model of what the users tend to watch. It starts making assumptions the second a user opens the app before they’ve really given it anything to work with. The thumb rule is pretty the same – How to engage the audience? You show them things which they like. You embark on a journey with the user. However, it also makes assumptions that other social media platforms follow as well. It unapologetically entertains the central control over the user, but it engages the users and the users are pretty much ok with it.

TikTok for Brands

Now that we are familiar with the potential of Tiktok, let’s take a look at the ways brands can make the most out of the TikTok platform. There are basically three steps to make use of the channel.

1. Create your brands’ own channel and upload videos relevant to your business
2. Utilize influencers to open your content to a much broader (but well-targeted) audience
3. Pay to advertise utilizing TikTok’s new campaign options.

TikTok has a whole new level of experience to play around with the audience. Here are some of the ways the platform can be applied to notch up customer interest.

• TikTok relies on pure and raw videos to engage the audience, which showcases people using the brand in everyday lives and how it is impacting them.
• TikTok videos can showcase behind the scenes of every brand service/product to keep the customer excited.
• With the increasing Gen Z category, TikTok can be a more interactive medium to educate and inform the youth and persuade them to action.
• TikTok promises to set up user-friendly videos of the manufacturing, packaging, and marketing of the product.
• Brands can launch effective video-oriented campaigns to encourage the audience to show what they love the most about your product and ensure maximum participation.
• TikTok’s popularity has shaped up a huge number of influencers who can help small and medium scale enterprises to kickstart their campaign effectively.

TikTok has definitely opened up a new wave of social media marketing and we can sense there is a promise more affirmative to help brands connect with their target audience in a fresh, fun-filled, and engaging way. If you’re looking for a result-oriented digital agency to streamline your brand communications, then just drop a message, and let’s plan your digital journey!