News Bytes and Blogs _

The stellar event announced updates to the Google Preferred algorithm and a new YouTube TV lineup specializing in deeper performance insights for Google Preferred advertisers. They also made YouTube Originals series available free to users as an ad-supported experience.

Facebook CEO Mark Zuckerberg said Groups are at the heart of the new Facebook experience during his F8 kick-off presentation. The social media platform is making communities on the platform crucial, putting Groups at the center of the app. With communities becoming central to the app, more organic engagement with followers of brands in Groups will be generated.

Messenger brings out two new features; lead generation templates housed directly in Facebook’s Ads Manager platform and an appointment booking interface that will work into calendar platforms. When clicking on a News Feed ad, Businesses can create an automated question and answer chat that will be delivered by Messenger to the customer. The booking feature has an interface embedded in Messenger Platform API which can be integrated with calendar systems.

Voice-generated digital campaign creates conversational experiences and customers are more comfortable with this technology. They even understand what appeals to the user as in a male or a female voice for the brand. They provide answers to voice searches, and are sharply targeted, can draw insight from NLP and can provide a more enhanced query that suits user requirement.

Publishers and influencers can ride the new wave of change on Instagram. Instagram had allowed brands to make shoppable posts but with increasing demand by customers to make the same feature available for influencers has paid off. The extended feature allows customers to buy everything their favorite creators recommend directly through their feed. Instagram will take a cut of every sale made through its platform, likely generating millions in new revenue.