Month: January 2021

Digital marketing has taken over a major share of advertising and is not an optional commodity but a necessity in today’s world. The golden age of traditional methods of getting your brand across is overdue to numerous limitations and invasive methods that no longer work with the current audience. At the same time, Digital marketing unlike the traditional requires careful targeting and measurement of results to give the most effective campaigns. Measurement or monitoring is important to improve the campaign strategy and make better use of the invested amount. Let us go through some of the metrics that help improve the performance of digital advertising.

1. Cost per Lead factor
It is an important metric of how money translates to leads or enquiries. If the website you are promoting is collecting leads for the organization to ‘close’, cost per lead helps you understand how much each lead has cost you. If the cost of each lead is more than what you achieve by closing said leads that are indicative of a backward return on investment and vice versa.

2. Conversion rate factor
This rate helps you keep track of or control your marketing efforts. You can keep track of your lead close rate and check them against the leads being generated. This helps you ensure that your marketing is delivering leads profitably. If there is a sudden influx of new leads but they close at a lower rate, it may indicate that you need to adjust your targeting.

3. Cost per Acquisition
It is a simple extension of cost per lead. This metric can be found by dividing your marketing costs by no of sales (or conversions) generated. You now know the exact cost it takes to get a sale which can be used to better steer your ROI.

4. Conversion Rates for each Channel
Another critical metric to watch during marketing efforts is the Conversion Rate of leads to actual results by channel. Your ad or post can generate traffic from various sources which can be organic, paid, social media, or other avenues. If you know where they are from, this helps you understand where the bulk of the responding audience is or where your marketing strategies are working well. Conversion rates can be a let you know of where the real opportunities are.

5. Conversion Rates by Device
As we check conversion rates by channel, the same has to be done with device. If one device his given reduced conversion performance, it may be time for you to reinvest in a different area. For example, mobile traffic is on the rise compared to desktops currently so it’s wiser to put more money in the former for profits.

6. Average Order Value
As your orders increase, it’s good to keep an eye on the average ticket value which can help you gain significant benefits. An incremental increase in average order value can bring in new revenue worth thousands and this can often be achieved by something as simple as improving user experience and providing upsell opportunities.

7. Performance of Landing Page
You can measure the performance of landing pages by looking at Bounce rates, CTR, conversions rates, conversion assists, etc. Isolate any landing pages that aren’t driving conversions or those that need to be fixed or eliminated, or the marketing strategy driving the traffic needs to change.

8. Lifetime value
The real essence of ROI is in understanding the average spend on a customer for a lifetime. Say it costs you Rs 5000 to bring in a new client and he makes only a total purchase of Rs 5000 which is a loss considering the cost of marketing and subsidiaries. But if you knew that the customer would make the same purchase every six months, it looks like it’s worth it.

9. Brand/Non-Brand Factors
This differentiation between brand and non-brand searches helps you target your audience efficiently. Brand searches usually have a higher click-through and conversion rates than non-brand as you’re hitting people who are already following or interested in you. By monitoring this data, you get additional info into what is or isn’t performing up to its mark. By watching the above metrics and streamlining searches thus, we can have more effective campaigns and less spending for better results. OnpageOne emphasizes on result oriented campaigns which give you best results for reasonable costs.

As the year rolls to a close, we are looking up at the digital trends that have caught on this year, and those that will follow to the next. Marketers especially need to be aware of the new changes and technologies to stay afloat and thriving in the market. Let’s look at the hit tech that is taking marketing by storm.

AI and Machine Learning

AI lets marketers anticipate probable patterns of their customers based on collected data for the future. Amazon, Microsoft and Google have been buying in on AI and machine learning

Industries like food, beverage, ecommerce, life science and healthcare have started using AI like food retailers can use big data to determine the best delivery times by gathering data like weather, road traffic and temperature.

Profiling Rich Lead

Marketers employ data enrichment to reveal more details about their leads and personalize their approach when contacting them. Its advantages are that it removes any wrong or inaccurate information that companies might have about a specific lead such as his email, phone number or address. The retrieved data are then used to obtain other missing data. The final step is the optimization process. With the different data enrichment tools available, these data are used to create useful insights.

AR and VR Marketing

Augmented reality ads are major at the moment. It brings static or unreal environments into a more realistic experience, thus bringing together the “offer” with the “reality” of the buyer.

Michael Kors has successfully implemented augmented reality ads. Their ad on Facebook asked users to try and purchase their sunglasses. Virtual reality marketing is also used for creating brand awareness. IKEA and L’Oreal are some of the major brands using VR to improve their customer experience by allowing them to visualize their products pre-purchase. Big brands Nivea, Starbucks and Volkswagen are also following the lead

It’s Vocal

Voice search is undoubtedly topping the list this year. It is estimated that by 2020, 50% of all queries will be voice-based. The two main types of voice search are through smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana that give immediate voice answers to customer questions and the others are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results.

The technology is affordable and offer greater capabilities and brands are thinking of ways to deliver their promises using voice-enabled devices due to high traffic of visitors using voice search to interact.

Chat Smarter

Chatbots are prevalent today, with 45% of end-users preferring to use them as a major means of communication in customer service. Chatbots are critical role in bettering customer experience and lets marketers better engage with their audience. Real-time assistance, dedicated support and proactive interactions are the advantages of these. Along these lines, Whatsapp Business Messaging has also become one of the most used messaging apps worldwide.

Micro-Moments

With online activities shifting to smartphones, marketers are leveraging on micro-moments to attract audience attention and pander to their instant decisions. Marketers can take advantage micro-moments like when a customer searches for something, looks for a nearby store etc to create targeted content and advertising. To best implement micro-moments, it is important to understand the basic practices of each.

Marketers are looking to take intelligent decisions based on past knowledge/history in order to deliver personalized campaigns to their target audience. Voice search, AR, VR and smarter chats will continue to increase in importance in the next year so it’s great keeping your eyes out for more updates. Too many changes confusing you, give us a call at onpageone and we can get your marketing sorted.

The outbreak of COVID 19 has impacted the business of all sizes across all geographies. Every section of the society is grappling with the current situation and facing a tough road ahead. With social distancing as the only way to limit the spread of the virus, people are staying home and working remotely. How is this change in societal behavior and changing consumer buying patterns impacting marketing and how should businesses evolve their marketing strategies in these uncertain times?

Consumer attitudes and behaviors have changed with the onset of COVID-19. With restricted movements, closure of offices, factories, stores, and airports, in- personal experiences have been mostly replaced by digital experiences. Businesses need to pick up on these consumer behavior changes and virtually communicate and engage with consumers through their digital media channels. These are unprecedented times and thus, it is crucial for marketers and businesses to see consumers as individuals who have purposes of their own. You don’t want to look like you’re ignoring COVID 19 or attempting to cash in on it. Ensuring that you take a compassionate & practical approach to communication that adds value to your customers will ultimately lead to long-term consumer trust, satisfaction, advocacy, and loyalty.

As people stay at home, time spent on their mobile devices and online platforms are already on the rise. People are consuming more digital media as they practice social distancing and are seen spending more time on OTT streaming platforms for entertainment, social media for connecting with the outside world, e-commerce portals for shopping and so on. It is important to be mindful of such changes and shifts in media consumptions and tweak your overall advertising efforts and marketing spends to reach customers where they are most active.

In worrying times like these, we also notice certain brands taking a pause on digital media due to financial or revenue suffering. Rather than deteriorate in front of your customers, we would suggest you remain active and show how you’re there for your consumers through thick and thin. Remember that at some point, the existing bans and restrictions will be lifted. When that happens, you still need to be in the minds of your customers.

There is also a hidden opportunity for brands to maximize their reach and performance during COVID 19. With more time to consume digital media content, the supply is trending up and this makes ads cheaper with decreased CPMs. This means there’s a golden opportunity for brands that have the budget to make their message go to a wider audience than it normally would, especially if you are selling products or services that are deemed an “essential”.

CONCLUSION

With total disappearance of all channels related to live events, conferences, trade shows & exhibitions, more and more companies are turning to digital channels and embracing the transformation. Digital is a clear winner, and companies – including ones that may not so much have a professional online presence – will need to move into establishing and marketing themselves on the digital medium now.

Amidst all this uncertainty, it is also imperative for digital marketers and businesses to adapt to changing trends and newer consumer behaviors to drive successful marketing campaigns. Depending on the industry your business is in and the ways you serve your customers (offline, online or both), you need to best fit the needs of your consumers and your business by resolving on how you can add more value to your customers at this time through your products or services.

SEMrush Marketing Show is the BIGGEST marketing conference in India held on Thursday, December 5, 2019, at Sheraton Grand Bengaluru Whitefield Hotel & Convention Center.

The SEMrush Marketing Show featured the marketing industries’ leading professionals from across the world who shared their best practices. 40 experts and 2000 attendees discussed on Growth Marketing, SEO, Online Ads and dedicated workshops from Facebook and Google.

OnPageOne was part of this event and here we showcase some of the insights on content marketing that we gathered at the show.

Content Marketing Survey

The event discussed the results of the survey conducted on 1200+ marketers from 39 countries about their approach to content marketing at each stage, from strategy to efficiency measurement. It was found that 91% of companies are using content marketing as a marketing approach in your company. 77% of companies had a content marketing strategy and gave a rating of average 3.5 regarding the performance of their current content marketing strategy.

Tactics that work

Coming to the most efficient content marketing tactics implemented by companies this year, Search engine optimization scored the top points at 67%, followed by Updating and repurposing existing content at 51%, Creating more video / Visual content standing at 37%, Publishing more “How to” guides / Educational content close by at 36%. Surprisingly Using UGC (User Generated Content) falls at a low of 11%.

Metrics on Fleak

When asked about the key metrics used to measure content success the stats stand at

Organic traffic(76%),

Leads (62%),

Sessions / Pageviews (60%) and

Conversion rate (47%)

Goals

With regard to the goals that companies place before themselves for content marketing in the upcoming year, the aim is to generate more quality leads for 75% of them. While attracting more traffic to their website was the drive for 71% of them. Improving brand reputation and customer engagement and loyalty followed close at 45%.

Draw engagement

Visual content is the ninth most discussed topic in the tweets we looked at. Besides, 68% of content marketing-related tweets contained visuals. The keyword “video content marketing” appears in the top 20 of the most popular search queries related to content marketing. “What is visual content marketing?” is also one of the most popular questions asked on Google.

Content Strategy

The survey did throw up some interesting finds in the usage of visual content in the tweets that were analysed. It shows that 50% of posts had images used while 14% were Infographic content. Videos and GIFs take up 3% and 1% respectively while posts with no visuals are at 32%.

It is evident that visuals draw engagement. It was also found that 68% of content marketing-related tweets contained visuals. The keyword “video content marketing” too appears in the top 20 of the most popular search queries related to content marketing.

Content Distribution

When brands were asked about their preferred medium of distribution of content, Social media scored at a big whopper of 94%. Email marketing still sores high at 76% with PPC / paid advertising taking 46% scores. Influencer marketing currently stands at 19%.

Money Wise?

It was found that a majority of companies, 46% spend about $10,000 on content marketing for the year 2019. These figures are followed by 17% of them spending a good $10,001 to $25,000 on content marketing and 8% spending anywhere between $25,001 to $50,000.

Seldom ignored, content marketing is an integral part of digital marketing. It is vital for companies to invest a fair share of their marketing budget to digital to reach a vast audience and build brand reputation. Visual content is especially key due to increased engagement witnessed for these over conventional. Content marketing woes, Think OnPageOne.

Every time there is new content to publish, the end goal is for users to land on it as fast as possible in terms of search results. Here are our top six SEO tips in getting the mission accomplished.

Linking from the important pages
This is quite a basic yet very important step every time new content goes up. Ensure all the primary pages in focus are always linked. It could be your home page, links in your content, a blog you maintain or even the sources you used to publish the content.

Routine updation of old content
Every now and then visit the existing content and recheck if the facts mentioned need any correction. Also, add relevant links wherever possible. This way every content you have always stays updated and relevant for the present times. Writing unique meta descriptions that are relevant to capture user attention is important as well. Ensure it has all the right keywords and is placed simply, yet intelligently.

Share socially as much as possible
The easiest way to boost your view count is to increase the presence of your content on every social media field possible because there’s a high correlation between sharing socially and ranking of content. When content is shared on aggregators like Reddit it creates actual links for Google to crawl. Seeing the social activity on sites like Reddit and Hacker News, your ranking improves with Google.

Generate search clicks
Instead of sharing directly to the required URL, a smarter way is to share it to a Google search result. When viewers click on the link it takes them to a Google search result that has the keywords you’re trying to rank for, and ultimately people will search and land on your result. This boosts your click rate and helps in the auto suggestion of queries.

Indexing the URL
Indexing the URL is a step most leave by. Google provides a number of tools for this like the ‘URL Inspection tool’. It allows you to submit a URL and suggests Google to crawl it. This way, the URL will be in their priority crawl queue and in turn your content gets indexed faster. Take note that the URL you use is something easy to comprehend for both the users and search engines as well.

Analysing the page loading speed
The page loading speed is yet another crucial factor that affects the SEO ranking and helps reduce users from bouncing off your sites. There are various tools available online for assessing your page loading speed. The page score is an average of multiple factors and you’ll be provided insights on how to improve the speed or what the specific speed killers are.

That’s our top six important tips to ensure your content is always ranked right and you get the right view count from users. Tune in to OnPageOne for more updates regarding digital marketing and social media news.

If you are into social media you definitely must’ve heard,’ if it doesn’t show up on Instagram, did it even happen? ‘

On a daily, more than a billion Stories are shared across Instagram, Facebook, Messenger and WhatsApp. It is surprising that Stories have captured people’s imaginations. Arguably so, because they are convenient, full-screen, and immersive just the right place to show creativity. It is an incredibly easy way for people to stay connected to the brands and products they love. Stories are the new canvas and inventive creatives can boost brand awareness, drive sales and business.

Leading brands are turning to Stories to become engaging storytellers. Breaking rules and fresh ideas as always is the key to keep things interesting. Let’s look into some major brands that are crushing on stories and killing it too.

Taking a bite at the cringe-worthy vacay photos from romantic beach vacay sunset, to infinity pool shots and their likes, Hotels.com brings forth this “hate-like” concept as the foundation of their campaign.

For Stories, Hotels.com put their icon, a hotel concierge in a number of situations that could spark a good ‘hate-like’. At the beach, He does the jump, asking “If you don’t take a #jumpingpic on your trip, are you even making memories?” In his luxurious hotel, he words “If you don’t take a #mirrorselfie, does your hotel even have a bathroom?”

The whole campaign spoke to the audience in a natural and native way with humor and relatability at its core.

McDonald’s came up with a campaign that played with the often projected idyllic perception of summer and the reality that summer can actually be hard work. To popularize its Fresh Beef Quarter Pounder burgers during summer, McD took to homemade photo fail as well as user-generated “summer fail” videos to portray the difficult side of summer. The campaign then reminded people that McDonald’s Quarter Pounder is easy, lazy and therefore quintessential for the season, and punchlined it as summer’s simplest pleasure.

The Lit way to Read

In this age, books may be a task to promote but not at New York Public Library. They toyed with the novel idea of Stories(social media) to tell stories. They employed the fast and fleeting media to project full works of classic literary fiction. How it works? People can click on novels on @nypl Instagram account and simply rest their thumb on the screen to hold the page and lift their thumb to turn the page. The thumb holder doubles as a flipbook. More than 300,000 people are reading books through this format and it is a grabbing the fantasies of the audience like never before. It is also a great publicity triumph for the library.

Luxury served to millennials

Millennials have not always figured into the category that luxury cars have been catered to but not with Acura. They understand that when millenials are ready to invest in luxury cars, they are looking for luxury and performance vehicles, and typical advertising tactics may not work on this gen. Luxury carmakers generally don’t focus on millennial but Acura is, meeting them on their own turf, the mobile.

They used Stories on Instagram and enabled users to reach in to control the user experience of the Acura ILX sports sedan. Acura let Instagram users customize their dream ILX directly in Stories. They could simply tap to add custom elements such as wheels, accessories and additional packaging to their car, as well as use other branded stickers, directly onto beauty shots of the ILX. They also teamed up with top Instagram influencers and Giphy artists to create custom stickers that users could add to their ILX vehicle. Takeaway? When targeting millennials, relevancy and authenticity rule. Conversations are no more one-sided but rely on real connections between people and brands.

Our lifestyle has taken a drastic turn with the onset of Covid-19. We are in a stage where our social amenities are no longer functioning properly, our economy is crumbling and all that we can do to help is to stay at home. The global business ecosystem is reacting to the situation by bringing down the expenses and concentrating on fueling the elixirs that will make the business rolling in the future.

Most of the operations are going to be suspended for a while as their customers are forced to remain at homes. While in isolation and lack of lifestyle choices, our customers are evolving based on thought patterns, observations, and change in priorities. When Covid-19 will end for once and all, we can expect an emergence of newer customer segments.

In this narrative, we are trying to decode some of the anticipated customer changes that will have a pivotal role to play in rebuilding or rebranding your business in the post lockdown era.

The Anxious Territory

As the pandemic continues to create ripples, people are becoming conscious about their family health and fulfilling their basic needs. They are worried if they would lose the freedom they took granted in life. A major segment of society has started to reduce their cost of living, while some others are changing their perspectives. These thoughts and changing habits are manifesting themselves in various ways.

As per expert studies, the following are the four major categories of customers who have emerged during Covid-19.

Customers who prefer to save and stockpile resources
Customers who prefer to reduce their cost of living
Customers who decide to stay calm and carry on
Customers who decide to hibernate and reduce spend
The actions of every audience segment are motivated for different reasons. However, the big question is as the economy revives, which of these trends will prevail? Or will the customers return to what they liked before?

The Favourable Transition

There is no point in believing that people will stick to either of these patterns once the pandemic is over. We can expect many of them to get back to the normal life patterns that they had before. Going forward, let’s see how the above four segments of people are expected to change their patterns after the pandemic is over.

Customers who will bounce back to normal
Customers who remain cautiously extravagant
Customers who go on to be frugal in spending
Customers who still keep cutting their expenses
Customers who will come back with a bang
Once again, these segment behaviors are also motivated by different factors. Those who remain cautiously extravagant are backed by the belief that the economy will still be in recession after Covid-19. The segment which still keeps cutting their expenses thinking they need more time to secure their jobs and retain financial stability. But as far as brands are concerned, the customer affinity towards a particular brand will be driven by how they responded to the crisis and how much they prioritized their customers beyond business.

The Future Customer

The prominence of the customer scenario is vital to plan your business strategies in the future. It is essential to understand the evolving customer models so that you can curate better marketing strategies. The rise of new customer segments means it will be high time for a change in strategies, agency product lines, service offerings, and face-lift in overall business operations. With Covid-19, consumer marketing has assumed an imperative role in business collateral. Agile marketing will become the norm of digital marketing, where brands need to quickly adapt to the crisis by tweaking brand communications in accordance with the situation.

Conclusion

We understand that you are anticipating a quick recovery from Covid-19. But you should also keep in mind that the scenario is going to be different from here on. You need to quickly understand the changing customer behaviour when a crisis happens. You need top plan retention marketing strategies to address their emerging concerns. As one of the reputed digital marketing agencies in Kerala, we sense this as a tremendous opportunity and the need to invest in digital marketing. Sometimes it needs an expert team to manage your brand communications who can also help you achieve the desired ROI from your marketing efforts. If you are looking for a trusted agency for result oriented digital marketing services, then contact us right now and let’s grow your business to new heights.

As the year 2019 has dawned on us, so have many new innovation and frequent changes that are encompassing our lives faster than we can account for. The digital space has been rapidly changed, tousled, and shook up in the blink of an eye. At this juncture, it is important to take into account the most happening technological innovations that will probably take the front row seats in the years to come. Read on to find out about the future that is already here.

Artificial Intelligence (AI)
AI was science fiction to most of us. It was walking robots from Will Smith movies. But not today. AI has been so much the part of our digital lives and will be a major part in years to come. From analyzing consumer behaviour, search patterns, utilizing data from social media platforms and blog posts helping businesses understand how customers find their products and services. Google ads showing items from your last online shopping? That’s AI using your search preferences to help businesses cater the right products to you. AI chatbots are now a standard customer service utility that has conversations with you to help sort out issues reducing human costs for trivial matters. According to Gartner, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017.

Chatbots

Chatbots are becoming an important part of digital marketing today. This means you can chat about your issues, to which an AI would reply with the relevant actions to be taken. There is currently, almost 1.4 billion people are interacting with chatbots and almost 80% of tech-savvy businesses are already using chatbots. By 2022, chatbots will help businesses save a lot of their budget, especially in the banking and healthcare industries. Preference to chatbots is also increasing since they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience.

Personalized Content
Data is an important asset, available in plenty and help industries optimize content to their consumer, saving time for both ends as well as generating a higher number of purchases. Purchase history, consumer behaviour and links clicked help companies mould ads specific to each customer that helps advance customer relationships. A Marketo study reveals that personalized, triggered e-mails based on behaviour are 3x better than batch-and-blast e-mails.”

Programmatic Advertising
Here, AI is used to automate ad buying thereby targeting specific audiences. Real-time bidding and auctions make use of Programmatic advertising using AI. The benefit here is that automation is more efficient and fast yielding higher conversions and lower customer acquisition costs.

‘Stories’ on Social Media

All your social media probably flaunt a ‘stories’ icon. The number of people active on social media is enormous and stories are a great medium to communicate real-time with the crowd giving the illusion of always being connected with the customers. Digital savvy marketers can profit from rolling out live video to promote engagement and brand awareness.

It is important for digital marketing firms to innovate and be aware of the latest buzz to stay floating on top. Personalization, targeted advertising and AI technology help you get better conversions and elevated customer exposure. The usual won’t cut it anymore.

Small businesses have been growing rapidly nowadays with niche markets catering to a particular audience showing great potential. When starting a business, we want people to know the brand, the quality and thereby build a following. Traditional forms of advertising like word of mouth, print or hoardings are usually employed to generate brand awareness. This will definitely generate demand but will take time to catch on. In the digital age, there are easier and more effective ways to get to a larger crowd.

The number of potential customers found online is much larger than you are likely to attract locally. Using digital marketing, you can reach a huge audience while being cost-effective and measurable.

Why online marketing?

Your audience is online therefore it only makes sense to make your presence known here. You can get a global reach as well as interact with your prospective customers. At the same time, digital ads cost you lesser in investment than traditional marketing. Building brand loyalty is vital today and digital platforms interactions help build a personal connection. You can also keep track of trends and responses in real time.

Social media presence

The first step is to make sure your brand and product are present on prominent social media platforms that are relevant to your product. Begin by introducing your brand, your products and your philosophy. Share interesting and relevant content and using social media for customer service, including answering questions and addressing complaints is useful. Social media advertising is a great way to reach new audiences and convert to sales. Working with influencers can take your brand up in with increased recognition and trust among your audience.

Engaging Audiences

Encouraging conversations can build brand recognition and can portray loyalty through engagement, commenting and sharing which will make you look more trustworthy to new audiences. For niche markets, sharing customer feedback and testimonials can be a great way to get the brand across to a larger audience.

Novel Content

In the flood of content on digital platforms coming up with new and exciting content will keep your brand relevant and make your posts stand out from the rest. Mixing up your strategies and bringing in what is trending today allows the audience to actively engage with brands. One can try strategies Polls, Animated content, infographic or Quizzes to incite curiosity.

Live & Video Content

Videos have done very well in digital marketing for some time now because of how engaging it is and its ability to convey more information in a short span. Investing in exciting video content, live streaming events and production processes will be very effective in getting to the audience and increases conversions as it is way more appealing than simple text.

Be Accessible to Your Customers

Once your website is up, it is important to optimize for search engine, a strategy that can help tide over your competitors by being the first name that someone searching for your product finds in a Google search. It is also imperative to know what your competitors are up to and what their strategies are.

Voice Strategy

Voice search is currently on the rise with the use of Alexa or Google home voice assistants. They are usually driven by questions, so your content should be geared toward providing succinct answers.

Blending the Digital with the Physical

Digital may be the way to go but people still enjoy and have more trust in brick-and-mortar stores and love shopping there. Many businesses have adopted technologies to interact with consumers but are also trying to balance both by interacting with those who are in physical vicinity of the store.

Taking a plunge into digital marketing isn’t a big step. There is very little risk involved but there is a lot to gain from making your brand’s presence known online. Onpageone can help you steer your digital strategy in the right direction, call us today!

Social Media Platforms are changing, new ones taking over the market, old apps are vamping up to stand the competition, so what to you need to consider for your brand marketing this year?

IGTV, the next TV
Instagram’s hit feature, IGTV that rose to compete with Tik-Tok has been a revolution in itself. In 2020, the trends have changed and social media has very much moved into video content. IGTV, Instagram’s standalone video app, will be at the forefront of this change. Celebrities and artists are showcasing their processes and snippets of work through IGTV, with its especially appealing long video format. The popular videos on IGTV are anything between entertaining, informational and also a huge array of tutorials that the crowd seems to love.

Snapchat, an influencer hive
Snapchat is the place to go, if it’s the young and the very young that you have to get to with your products. The most active users are Snapchat are 13-year-olds, who are spending upwards of 30 minutes a day on the interactive app. With an active monthly user base of 360 million, Snapchat’s fickle and fun user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers will give your brand a run for its money. The app is still to run its roots wild in India, but there is a potential young crowd who will likely convert to it in the near future.

TikTok on a steady climb
TikTok is already a massive platform with adults and Gen Z raving over its features even today. Launched by Chinese developer ByteDance in 2016, it currently has more than 500 million users actively using the app and a whopping one million videos viewed per day. Thus for the years to come, it’s a platform to tap into for brands to establish a brand voice, engage with audiences, and attract younger consumers.
The platform is also a hotbed for a new generation of influencers and viral content, perfect for brands to discover new following.
Tik-Tok is easy to use, the app works on sharing 15-second video clips set to music. TikTok is about personalized viewing experiences and doesn’t push for vanity metrics. This makes it a more community-led and collaborative making it positive and proactive says a vast majority of users and brands. For brand marketers, the platform is an opportunity to test out new creative approaches to their content.

Pinned to Pinterest
Founded in 2010 with a current number of monthly users standing at 322 million, this platform has stood the test of time. The most popular content on Pinterest includes fashion, food, decor, workout and DIY ideas which makes it a creative person’s haven as much as it is for a homemaker looking to revamp her house. The content that works here is rich visuals, that are eye-catchy and unconventional.
As for the market here, the platform has 81% female users, so if your brand caters to a predominantly female audience, that’s a good reason to invest time in social media marketing on Pinterest. And men aren’t too far behind with recently 40% of new Pinterest signups being male, which says that there is an emerging market for the other sex too.

LinkedIn, the professional social platform
LinkedIn has scored as the best social media app for professionals. It is a place where users can effortlessly promote themselves or their businesses. The platform mainly serves to increase users’ business connections by connecting with other professionals who can boost the chances of finding professional ties and fuel growth.
It also serves as a social media app for marketing and is employed by businesses to establish their brand presence and leadership in the industry, talk about their fields of work and to attract promising talent. You can also advertise your business, like send personalized ads, boost your content, and display ads on the site.

Witty and vivacious Twitter
Twitter is a real-time public microblogging network whose popularity is growing in the social media realm. It has now become the newspaper for many, due to the current updates and reactions making its presence in the blink of an eye on this platform. Its exclusivity lies in its short word limit feature that has applauds from most mobile social media app users and designers as well. Twitter is also an ideal social media platform for customer service as well as showing off how you are relevant to the current scenario and talking about how your brand is doing in the market. Advertisers say that more than 80% of social customer service requests are served on Twitter.
The app boasts of its ability to Go Live in a tap, watch exclusive live streams, look into viral topics and get onboard with trending hashtags. The app also allows private Chat with friends & followers. You also get suggestions about influential people to follow that suit your taste.
Marketing strategy can be tough with so many platforms around. Confused about where to invest to get the best for your brand? Get onboard with OnpageOne for digital expertise.