Category: Blog

In the constantly changing and content filled digital media, what makes you stop scrolling and actually look into the details? It’s usually a picture that makes it stand out. But making your images rule high all the time is problematic especially because what works today or for a couple of days may not work later. It may work for one person but for someone else, even if their businesses look similar it may not. There are a few things though that can help even if the trends or algorithms keep changing and one of them is colour.

Let us look at what works from a design and aesthetic perspective and what works on different social media platforms.

Context

When designing visuals for social media you always need to think about the environment your design is going to be on display. Your visuals are seen in the context of your brand, as well as that of the particular social media platform, where you can’t control what will surround them.

From the point of view of your brand, your visuals should be consistent and have the same overall style, theme, atmosphere, and possibly a harmonious colour palette throughout. But for your audience, your visuals must stand out in their social media feed. Some small tricks in accordance with the platform can work wonders. Eg: colours like blue and white don’t stand out so much on Facebook, because it’s colour scheme is blue and white there. Look at your competitions’ content and it’s a good hack to avoid typical colour trends of your industry to keep from industry clichés.

Colour harmony

Keep in mind that a limited colour palette always works better than using all the colours and that applies to photos, graphics, or drawings and paintings. Also, keep to colours that work with each other and shouldn’t be random colours. Putting together a harmonious colour palette need trial and error and with a bit of taste, and online tools you can work out your fit.

Contrast

Contrast is the difference between colours, the degree of ease with which you can tell them apart. Images with higher contrast always catch attention more easily than other combinations of colours or colours closer to each other. This strategy can be used to call out attention such as a Facebook ad or when doing offers and promotions.

What works on different platforms

Research says, “Brightness, clarity, liveliness and ingenuity of images are positively reflected in the number of Facebook Likes.”

So, to stand out on Facebook, and Facebook ads, employing bright, vivid and warm colours is a shortcut that you want to take but don’t overdo it to make it look messy and cluttered. Use white space and neutral tones to make bright colours pop. For Instagram, light colours, texture, and white space are colour schemes to look into. Lighter images work better than darker ones and pictures with a higher background ratio usually work better on this platform. Images with a blue tint get more likes than reddish undertones. Low saturation works better than vibrant shades here as well as textures fare better than smooth images.

Instagram is also the only platform where people see all your images in one place — your grid is the first thing they see when they check your profile. That’s why it’s important to consider the images and their colours in the context of your feed.

But in case of Pinterest, it would be warm, feminine colours like red, pink and purple that works best to catch attention. Images with less white space work better here. This is a distinction from the guidelines established for Instagram.

White space

White space or negative space is the “empty” space between design elements (text, shapes, objects, etc). White space needn’t be white, it can be of any colour. White space helps other elements stand out and puts them on a pedestal. White space also allows some “breathing” room for the eye, especially on Instagram where its images in grids and helps you achieve an uncluttered, harmonious look. Designing your optimum white space takes some practice, and may be used as required.

Conclusion

It is always best to create images specifically for each social media platform but it may not always be viable. One could try to slightly tweak the colour scheme to match with the platform that you are focusing on. Each social media platform works in a different way in engaging with consumers and even in how it appeals to them, that’s why the use of contrast, number of colours, white space, and choice of colours work differently on different social media. Social media images don’t have any hard and fast rules so experimentation is also key. Keep these tips at the back of your head when designing a creative. OnPageOne brings you solutions that help improve and make your social media presence more interactive and exciting. Call us today!

As a marketer, social media is a powerful tool and there are many options for you to try out and see what works for you. Various strategies are employed to get the most attention to your brand on social media, thereby driving sales. Social media, email, search engine optimisation (SEO), content marketing, visual content marketing and mobile marketing are all part of the game but it takes a bit of tweaking and study to find out what works and what doesn’t for your brand.

We look at some of the social media tricks and tips to optimise your brand.

1. How many channels?

Is there a number to the amount of social media channels marketers should participate on? Social media visibility is vital and participation itself is a great start. Brand awareness, lead generation, trust, credibility and sales are the expected results. It is found that people need to hear or see something regarding a brand 3-5 times to believe its authenticity. Thus, it only makes sense to place your content on multiple social networking pages that will boost your visibility and trust among followers.

Social media participation level stats

People on 3 social networks:23%
People on 4 social networks:25%
People on 5 social networks:16%
People on 6 social networks:10%
People on 11 or more social networks:3%
But figures itself can’t speak since each social media platform is different and effectiveness will vary for different brands and products.

2. Goals

An important finding is that most companies run their social media not solely or even primarily for sales but with the aim of gaining followers (20%). Follower building is being rated “very important” for business marketers. Social media’s biggest direct benefit to businesses is engagement with customers and followers in general. This is the first step and in time translates to resulting sales and a brand identity.

So the motto has to be “engage first and sell after“.

3. How many posts?

The frequency of posts can be a determinant factor in your social media presence. Posting frequently isn’t enough; it has to be relevant too. But pacing posts is a good scheme to keep your audience constantly in touch with your brand. If you look at the stats, we see that 70% of brands are posting to social networks at least once a day.

Media posts on all platforms don’t have to be unique content the same or on the same lines can work as well. A blog post, published on Facebook can be used on Instagram, Pinterest and even LinkedIn.

4. Optimisation tactics?

It’s not enough that you have good content; to get it to a larger number of people a bit of streamlining is required. These tactics help generate more chances for your posts being shared and therefore reach your optimal results in marketing. But how effective are each of them, let’s find out.

Visual content – 50%
Hashtags – 35%
Targeting audience – 33%
Call to action – 27%
Image size optimization – 23%
Videos – 20%
As it is evident, visual content, with emphasis on videos is at the top and must be the first go-to social network marketing optimisation.

5. Plan in advance?

Having a posts plan is best if you want to keep social media flowing smooth. A publishing schedule is used commonly today. A study hasn’t shown that 65% scheduling their posts at least one day prior with 41% plan almost a week in advance. A plan gives you the leeway to steer your posts in the direction of growth.

6. When to post?

This factor comes into play because your posts should reach people when they are up and on social media or else it gets lost in the many posts that appear on their feed.

There are many methods to optimise this including

Trial and error
Tools
Industry reports
Optimising your social media is important to keep your brand relevant and boost sales. Content, planning and utilisation of social media platforms is vital to keep your brand connected with the audience. At Onpageone, we help you tailor your social media just right to up your following and sales.

It’s almost the season to be merry, and the days building up to the holidays in terms of marketing can be exciting and also demanding at the same time. It can be tempting to go full throttle to get your ad to be noticed. But one cannot compromise the long term reputation of your business for a quick seasonal hit that may die down just as easily. Striking a balance is key since social media will be flooded with seasonal creatives.

It shouldn’t be forgotten that the general public are in a buying mood, and a good marketing strategy may work in your favour to tip the customer your way without sounding too artificial.

Real rules the reel.

Seasonal marketing is usually light and cheerful but straying too far from the core brand personality and mission can be detrimental. If your brand keeps a serious corporate voice in marketing, stay true to it and don’t make the holiday post way too colourful or humourous. Meter your wishes and it’s safer to go with a gentler and sincere message. If your brand is uber, fun and lighthearted, you can easily indulge in humour that cut through all the digital noise this time of the year.

Start early

Don’t wait for the season to hit. Advertise offers and promotions subtly or build up to it in the months before to give a sense of curiosity to the deal. If you are looking at holidays to generate a heavy revenue, then this strategy is quintessential. Also curated ads and a broad campaign planned ahead can keep you out of rush once the holiday season so on.

Milk the merriment

Everyone is excited about the holidays and shopping is a big part of it, with people especially on the lookout for offers and steal deals. Particularly for small businesses, maximising ROI for physical holiday products and branding is key which can often be an opportunity to get your brand noticed. Eye-catching Christmas packaging and campaigns can help attract new customers shopping for gifts, but it does have a limited shelf life. Keep the campaigns broad to appeal to a wider audience and include a sense of exclusivity around a limited edition but which can easily glide in to promote any stock not sold currently into the following months.

Charitable ventures

People are more on social media nowadays, which is like following the brand around. It is therefore important to showcase the real side of the brand and when it is a charitable venture, people tend to relate to it and grow closer. It is also a great trust building exercise. Volunteering tasks are also an easy way to give back, to engage and portray your staff and make everyone feel good about buying from a company that supports philanthropy.

But pitch it gently, since over-advertising makes it look tacky and pompous. Find a way to link your charity work with your business values. It’s easier than you think, you’re a web design company, maybe offer services to local self help organisations or groups doing charitable work in your area.

Developing interesting content that can guarantee a far reach while being popular with the masses can be quite an ordeal. Getting started on creating engaging content can be quite intimidating and hence, let’s take a look at some tips and tricks to float some good content in the market and stand out.

Before we start, let’s understand what 10x content is. It refers to content 10 times better than the highest ranking result for a given keyword(s).

Some of the features possessed by 10x content is- high quality reliable content that’s either useful or interesting or ideally both, able to evoke an emotional response from the reader and should have its own unique style. Care must be given to ensure that it has great UI/UX on as many platforms as possible.

Let’s dive deeper and build a foolproof strategy to generate good content.

#1 Extensive insight on the topic
It goes without saying that you must know the topic you are addressing inside out. You must be able to analyze the audience, the relevance, how it can impact readers etc and spin an article catering to the exact requirements. Otherwise your article ends up being an unorganized bunch of data which cannot capture user attention.

#2 Creating uniqueness

There might be hundreds of articles already out there addressing the topic you have chosen. You must brainstorm ideas to think out of the box and present the idea in an interesting angle. Dishing out information bluntly has lost its charm. Devise ways to present content in an exciting or attention grabbing manner. It could be something as simple as an eye catching style of presentation.

#3 Powerful presentations
Interest is in the eye of the beholder and thus, the more exciting your presentation looks, the better attention it gets. You don’t have to resort to texts and articles always to get your point across. For example, statistical representations are a great way to tell people the same thing but in a more visually appealing way. It might help them comprehend data better than reading paragraphs after paragraphs.

Well those are the three key points you can rely on to create an article that is sure to grab eyes your way. Trials and experimentations are the only way forward here so start thinking differently from today!

Optimizing your Google ADs by rightly tapping and aligning the potential of SEO and PPC disciplines helps you have an overall beneficial Google marketing experience. Let’s take a look at some of the common errors to steer clear of when it comes to online advertising.

THE RIGHT QUANTITY OF QUALITY KEYWORDS
Granted keywords do play a key role in taking your content forward but, too many keywords stuffed in a diffused and disorganised manner will have detrimental effects than launching your marketing strategy forward. The idea is to place the right keywords of a set tone and to stick to a particular theme throughout. Try and approach a specific range of keywords, targeting a specific category of audience rather than a broad category of both.

EXPERIMENT WITH ADS
Most people stick to placing one AD per category and expect it to work wonders. Ideally, finding what AD works for you or your brand is purely a matter of trials, and inferences from the results of those trials. One proven way to increase the engagement with your advertisements is to carefully pack an emotional element to it. Your audience should be able to relate to it on an emotional level, thereby making them take an action on behalf of it.

A CLEAR CALL TO ACTION
Now that you have a well planned out content with the right keywords in it to place you on the map, an alluring advertisement that portrays what you can do for your clients clearly, the next and important step is to ensure you have implied the call to action explicitly. Be very specific and basic what you want your audience to do after getting their attention hooked to your marketing strategies. Tell them what is the next step as simply as possible.

SMART USE OF EXTENSIONS
Extensions are a great way to ensure your advertisements stand out amongst the competitors, within the limited space available. Extensions are pretty much those super useful snippets of information that can expand the utility of your ADs. Done rightly, this can launch your campaigns to meet your business goals perfectly.

These are our top tips to keep your AD campaigns run smoothly and derive desired results. A smart approach is essential here else you’ll be making Google more money than for your brand. At the end of the day, an advertisement is to get your figures soaring.

Especially a staple in the fashion and beauty industry, Instagram today, is the place of business and brand visibility. Instagram’s photo-based style and the numerous updates lately have made this platform a hotbed for brand promotion, collaborations, and even sales. Find out how to outperform your Instagram game this year!

Know Thyself

Your profile picture, as a business, should be your logo that communicates about your brand to the audience at all times. People must be able to identify your brand when visiting your Instagram profile, other social platform or a physical billboard in an instant, which increases their chance of remembering you.

Set your Instagram name as your business name, including a keyword in your business name such as “Sam’s Boutique” instead of simply “Sam’s will help people find your profile through Google and other search engines and also understand who you are at a glance.

Optimize your Instagram bio, which is the brief lines of text under your profile picture, name, and category, to quickly explain to visitors who you are and what you do. This is where you can show your brand’s personality, and also including some keywords can work great too.

Link any branded hashtag of yours in your bio. A unique branded hashtag help people view all the posts in this hashtag. Also push a call-to-action(asking visitors to do something/take action) to initiate a visitor response.

If your account is a personal one, make the switch to a business account, so that you can take advantage of many advanced features. Go to settings (on your profile), tap on “account,” and you can easily upgrade to a business account.

This will allow/prompt you to choose a category to best describe your business after which you can list your email, phone number, and address and then you can start running your paid campaigns with ease.

A brand image is what your customers and potential ones think of you. It’s important to have a lasting brand image that is consistent across all platforms to increase your brand awareness on the whole.

The first step is to choose an Instagram theme and a colour scheme. Make sure that your logo and profile picture match the colour scheme in the posts to adhere to the brand image. The easiest way to do this is to make use of filters and editing to achieve the perfect theme throughout your photos. Presets and tools like Lightroom can also help achieve this goal.

Highlights are genius

Stories are huge on Instagram right now but they only last a day. Highlights lets you capture Instagram stories into highlights where visitors will be able to see your stories even after the 24-hour periods that stories last. You can sort highlights into categories to better help user viewing.

Mix of Content

Product shots on Instagram business profile usually follow some common styles like images of the details of a product or of a model holding/adorning it and flatlays, where the products are aesthetically laid on a flat background). You can also use creative posts and non-product shows that talk about the product without showing it directly. Mix photos, videos, GIF content and also IGTV videos.

Push User-Generated Content

Rather than keeping to original content, curated user-generated content is a top trending tactic used by brands on Instagram. UGC is images taken by your customers that you can repost and share on your platform. Elevate it with a branded hashtag and promote it, so that potential customers see a relatable face, further vouching for the authenticity of the brand.

Informative Content Works

Help your Instagram following learn something new about your product, something relevant in the world or anything educational related to your brand. Interesting captions and images can make your page look more interesting than completely promoting your products.

Employee In Frame

People love to see who really puts the work in to make their products. Shooting behind-the-scenes pictures or interviews with staff members boosts trust and transparency of your brand. Photos of faces work great on Instagram if appended by a splendid caption. Talk about some things that make him/her unique and fun to further amp up the post.

Tweak those IG Stories

Instagram is loaded with features to make posts interesting and even more interactive. Brands have been keenly shifting from posts to stories to step up their presence on social media.

The “swipe-up” feature on Instagram stories is a fast and convenient way for your followers to purchase or learn more about products on your website. It has worked great in getting more web traffic and sales.

Live videos are especially popular with 80 percent of users watching live to reading blog post, and 82 percent preferred live videos to social media posts. Live videos work best to announce a new product or show the behind-the-scenes at the office.

Polls are also trending and help know the opinion and preferences of your customers before any launch. It also serves as an excellent way to get more engagement and helping your customers feel like friends. It, therefore, boosts the feel-good appeal of the brand.

Chat stickers and quizzes are also hugely popular with influencers resorting to them when they run out of content. By this sticker, you can also create a group DM chat which is a great tool for small local businesses.

Are you on the lookout for digital marketing solutions that go beyond to make your brand look impressive? Get in touch with us at OnPageOne today!

Digital marketing has taken over a major share of advertising and is not an optional commodity but a necessity in today’s world. The golden age of traditional methods of getting your brand across is overdue to numerous limitations and invasive methods that no longer work with the current audience. At the same time, Digital marketing unlike the traditional requires careful targeting and measurement of results to give the most effective campaigns. Measurement or monitoring is important to improve the campaign strategy and make better use of the invested amount. Let us go through some of the metrics that help improve the performance of digital advertising.

1. Cost per Lead factor
It is an important metric of how money translates to leads or enquiries. If the website you are promoting is collecting leads for the organization to ‘close’, cost per lead helps you understand how much each lead has cost you. If the cost of each lead is more than what you achieve by closing said leads that are indicative of a backward return on investment and vice versa.

2. Conversion rate factor
This rate helps you keep track of or control your marketing efforts. You can keep track of your lead close rate and check them against the leads being generated. This helps you ensure that your marketing is delivering leads profitably. If there is a sudden influx of new leads but they close at a lower rate, it may indicate that you need to adjust your targeting.

3. Cost per Acquisition
It is a simple extension of cost per lead. This metric can be found by dividing your marketing costs by no of sales (or conversions) generated. You now know the exact cost it takes to get a sale which can be used to better steer your ROI.

4. Conversion Rates for each Channel
Another critical metric to watch during marketing efforts is the Conversion Rate of leads to actual results by channel. Your ad or post can generate traffic from various sources which can be organic, paid, social media, or other avenues. If you know where they are from, this helps you understand where the bulk of the responding audience is or where your marketing strategies are working well. Conversion rates can be a let you know of where the real opportunities are.

5. Conversion Rates by Device
As we check conversion rates by channel, the same has to be done with device. If one device his given reduced conversion performance, it may be time for you to reinvest in a different area. For example, mobile traffic is on the rise compared to desktops currently so it’s wiser to put more money in the former for profits.

6. Average Order Value
As your orders increase, it’s good to keep an eye on the average ticket value which can help you gain significant benefits. An incremental increase in average order value can bring in new revenue worth thousands and this can often be achieved by something as simple as improving user experience and providing upsell opportunities.

7. Performance of Landing Page
You can measure the performance of landing pages by looking at Bounce rates, CTR, conversions rates, conversion assists, etc. Isolate any landing pages that aren’t driving conversions or those that need to be fixed or eliminated, or the marketing strategy driving the traffic needs to change.

8. Lifetime value
The real essence of ROI is in understanding the average spend on a customer for a lifetime. Say it costs you Rs 5000 to bring in a new client and he makes only a total purchase of Rs 5000 which is a loss considering the cost of marketing and subsidiaries. But if you knew that the customer would make the same purchase every six months, it looks like it’s worth it.

9. Brand/Non-Brand Factors
This differentiation between brand and non-brand searches helps you target your audience efficiently. Brand searches usually have a higher click-through and conversion rates than non-brand as you’re hitting people who are already following or interested in you. By monitoring this data, you get additional info into what is or isn’t performing up to its mark. By watching the above metrics and streamlining searches thus, we can have more effective campaigns and less spending for better results. OnpageOne emphasizes on result oriented campaigns which give you best results for reasonable costs.

As the year rolls to a close, we are looking up at the digital trends that have caught on this year, and those that will follow to the next. Marketers especially need to be aware of the new changes and technologies to stay afloat and thriving in the market. Let’s look at the hit tech that is taking marketing by storm.

AI and Machine Learning

AI lets marketers anticipate probable patterns of their customers based on collected data for the future. Amazon, Microsoft and Google have been buying in on AI and machine learning

Industries like food, beverage, ecommerce, life science and healthcare have started using AI like food retailers can use big data to determine the best delivery times by gathering data like weather, road traffic and temperature.

Profiling Rich Lead

Marketers employ data enrichment to reveal more details about their leads and personalize their approach when contacting them. Its advantages are that it removes any wrong or inaccurate information that companies might have about a specific lead such as his email, phone number or address. The retrieved data are then used to obtain other missing data. The final step is the optimization process. With the different data enrichment tools available, these data are used to create useful insights.

AR and VR Marketing

Augmented reality ads are major at the moment. It brings static or unreal environments into a more realistic experience, thus bringing together the “offer” with the “reality” of the buyer.

Michael Kors has successfully implemented augmented reality ads. Their ad on Facebook asked users to try and purchase their sunglasses. Virtual reality marketing is also used for creating brand awareness. IKEA and L’Oreal are some of the major brands using VR to improve their customer experience by allowing them to visualize their products pre-purchase. Big brands Nivea, Starbucks and Volkswagen are also following the lead

It’s Vocal

Voice search is undoubtedly topping the list this year. It is estimated that by 2020, 50% of all queries will be voice-based. The two main types of voice search are through smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana that give immediate voice answers to customer questions and the others are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results.

The technology is affordable and offer greater capabilities and brands are thinking of ways to deliver their promises using voice-enabled devices due to high traffic of visitors using voice search to interact.

Chat Smarter

Chatbots are prevalent today, with 45% of end-users preferring to use them as a major means of communication in customer service. Chatbots are critical role in bettering customer experience and lets marketers better engage with their audience. Real-time assistance, dedicated support and proactive interactions are the advantages of these. Along these lines, Whatsapp Business Messaging has also become one of the most used messaging apps worldwide.

Micro-Moments

With online activities shifting to smartphones, marketers are leveraging on micro-moments to attract audience attention and pander to their instant decisions. Marketers can take advantage micro-moments like when a customer searches for something, looks for a nearby store etc to create targeted content and advertising. To best implement micro-moments, it is important to understand the basic practices of each.

Marketers are looking to take intelligent decisions based on past knowledge/history in order to deliver personalized campaigns to their target audience. Voice search, AR, VR and smarter chats will continue to increase in importance in the next year so it’s great keeping your eyes out for more updates. Too many changes confusing you, give us a call at onpageone and we can get your marketing sorted.

The outbreak of COVID 19 has impacted the business of all sizes across all geographies. Every section of the society is grappling with the current situation and facing a tough road ahead. With social distancing as the only way to limit the spread of the virus, people are staying home and working remotely. How is this change in societal behavior and changing consumer buying patterns impacting marketing and how should businesses evolve their marketing strategies in these uncertain times?

Consumer attitudes and behaviors have changed with the onset of COVID-19. With restricted movements, closure of offices, factories, stores, and airports, in- personal experiences have been mostly replaced by digital experiences. Businesses need to pick up on these consumer behavior changes and virtually communicate and engage with consumers through their digital media channels. These are unprecedented times and thus, it is crucial for marketers and businesses to see consumers as individuals who have purposes of their own. You don’t want to look like you’re ignoring COVID 19 or attempting to cash in on it. Ensuring that you take a compassionate & practical approach to communication that adds value to your customers will ultimately lead to long-term consumer trust, satisfaction, advocacy, and loyalty.

As people stay at home, time spent on their mobile devices and online platforms are already on the rise. People are consuming more digital media as they practice social distancing and are seen spending more time on OTT streaming platforms for entertainment, social media for connecting with the outside world, e-commerce portals for shopping and so on. It is important to be mindful of such changes and shifts in media consumptions and tweak your overall advertising efforts and marketing spends to reach customers where they are most active.

In worrying times like these, we also notice certain brands taking a pause on digital media due to financial or revenue suffering. Rather than deteriorate in front of your customers, we would suggest you remain active and show how you’re there for your consumers through thick and thin. Remember that at some point, the existing bans and restrictions will be lifted. When that happens, you still need to be in the minds of your customers.

There is also a hidden opportunity for brands to maximize their reach and performance during COVID 19. With more time to consume digital media content, the supply is trending up and this makes ads cheaper with decreased CPMs. This means there’s a golden opportunity for brands that have the budget to make their message go to a wider audience than it normally would, especially if you are selling products or services that are deemed an “essential”.

CONCLUSION

With total disappearance of all channels related to live events, conferences, trade shows & exhibitions, more and more companies are turning to digital channels and embracing the transformation. Digital is a clear winner, and companies – including ones that may not so much have a professional online presence – will need to move into establishing and marketing themselves on the digital medium now.

Amidst all this uncertainty, it is also imperative for digital marketers and businesses to adapt to changing trends and newer consumer behaviors to drive successful marketing campaigns. Depending on the industry your business is in and the ways you serve your customers (offline, online or both), you need to best fit the needs of your consumers and your business by resolving on how you can add more value to your customers at this time through your products or services.

SEMrush Marketing Show is the BIGGEST marketing conference in India held on Thursday, December 5, 2019, at Sheraton Grand Bengaluru Whitefield Hotel & Convention Center.

The SEMrush Marketing Show featured the marketing industries’ leading professionals from across the world who shared their best practices. 40 experts and 2000 attendees discussed on Growth Marketing, SEO, Online Ads and dedicated workshops from Facebook and Google.

OnPageOne was part of this event and here we showcase some of the insights on content marketing that we gathered at the show.

Content Marketing Survey

The event discussed the results of the survey conducted on 1200+ marketers from 39 countries about their approach to content marketing at each stage, from strategy to efficiency measurement. It was found that 91% of companies are using content marketing as a marketing approach in your company. 77% of companies had a content marketing strategy and gave a rating of average 3.5 regarding the performance of their current content marketing strategy.

Tactics that work

Coming to the most efficient content marketing tactics implemented by companies this year, Search engine optimization scored the top points at 67%, followed by Updating and repurposing existing content at 51%, Creating more video / Visual content standing at 37%, Publishing more “How to” guides / Educational content close by at 36%. Surprisingly Using UGC (User Generated Content) falls at a low of 11%.

Metrics on Fleak

When asked about the key metrics used to measure content success the stats stand at

Organic traffic(76%),

Leads (62%),

Sessions / Pageviews (60%) and

Conversion rate (47%)

Goals

With regard to the goals that companies place before themselves for content marketing in the upcoming year, the aim is to generate more quality leads for 75% of them. While attracting more traffic to their website was the drive for 71% of them. Improving brand reputation and customer engagement and loyalty followed close at 45%.

Draw engagement

Visual content is the ninth most discussed topic in the tweets we looked at. Besides, 68% of content marketing-related tweets contained visuals. The keyword “video content marketing” appears in the top 20 of the most popular search queries related to content marketing. “What is visual content marketing?” is also one of the most popular questions asked on Google.

Content Strategy

The survey did throw up some interesting finds in the usage of visual content in the tweets that were analysed. It shows that 50% of posts had images used while 14% were Infographic content. Videos and GIFs take up 3% and 1% respectively while posts with no visuals are at 32%.

It is evident that visuals draw engagement. It was also found that 68% of content marketing-related tweets contained visuals. The keyword “video content marketing” too appears in the top 20 of the most popular search queries related to content marketing.

Content Distribution

When brands were asked about their preferred medium of distribution of content, Social media scored at a big whopper of 94%. Email marketing still sores high at 76% with PPC / paid advertising taking 46% scores. Influencer marketing currently stands at 19%.

Money Wise?

It was found that a majority of companies, 46% spend about $10,000 on content marketing for the year 2019. These figures are followed by 17% of them spending a good $10,001 to $25,000 on content marketing and 8% spending anywhere between $25,001 to $50,000.

Seldom ignored, content marketing is an integral part of digital marketing. It is vital for companies to invest a fair share of their marketing budget to digital to reach a vast audience and build brand reputation. Visual content is especially key due to increased engagement witnessed for these over conventional. Content marketing woes, Think OnPageOne.