brandmarketing Archives

Young leaders are partnering with social media for business expansion, mentoring and work management with LinkedIn and Whatsapp taking the cake. They say social media brings out a humane, authentic touch to the business. Social platforms bring forth the opportunity for leaders to broadcast their perspective as well as listen, connect and engage with individuals at an extensive scale.

Instagram is making a few changes these days with the speculation of ‘Likes’ count becoming invisible to the audience in the months to come. For now, Instagram did make a minor change that lets users save an image shot using the Instagram Stories camera to one week. Before, you could shoot a pic and keep it for as long as you want till you close the app. Now you can now save it for seven days and make it live any time before it gets expired. This is more convenient for creators, users and can be beneficial for brands to curate their content and post best Stories instead of random content.

YouTube’s NextUp launches three new editions to support upcoming Indian creators.

To bring in a new generation of creators and artists from India, YouTube is inviting entries for NextUp 2019 and is bringing three new editions NextUp for Artists, NextUp Women To Watch and NextUp for Gamers. The NextUp program gives creators an opportunity to be mentored by production and channel development experts and learn new production techniques to enhance their content. It opens the doors for creators to collaborate with other talented creators.

Digital is an indispensable medium for marketers and brands.

Influencer marketing is one of the most powerful tools of brand visibility today. Influencer marketing helps build a better presence, higher visibility and a connection with the audience. Authentic engagement rise due to original and real-life content brings forward an empathetic connects with the audience. The advantage of great ROI due to lower Investment for influencers over celebrities is an added benefit. Their fun, engaging and catchy ways add great value with less investment and great results.

PhonePe climbs to the 2nd most downloaded finance app position

Digital payments platforms are catching up fast as more people are shifting to cashless. A new study found that PhonePe, UPI app, was the second most downloaded app in the world in the finance category. PhonePe had above 4.7 million downloads in with the majority of the installs being from India at 99.4 per cent.

Twitter brings out a new tweet composer feature for advertisers

Now advertisers do not have to undergo the hassle of uploading and creating modular aspects within multiple channels of the Ads Manager. All they have to do is enter the copy, and upload the mediaand ad fill the Tweet in the form.A real time view of the potential tweets are displayed before publishing the tweet. It also facilitates a feature for multiple tweeting easily.

Facebook and Instagram launches new features for Durga Pujo 2020

The features include immersive AR filters and stickers to create engaging stories and posts on both the platforms. The AR effect ‘Pujaparikrama’ allows users to virtually experience the Pooja festive experience and another effect called ‘Durga Pujo’ lets users switch between Ma Durga and an Asuram to express different moods in reels & stories on Facebook and Instagram.

OnZoom- new event management feature by Zoom

OnZoom by Zoom is launched for paid Zoom users to create, host, and monetize events like fitness classes, concerts, shows, music lessons, etc on the Zoom Meetings platform. It helps businesses to share public events, sell tickets or reach a wider target audience across different geographies to promote and sell.

Snapchat brings out Sounds feature

Now Snapchat users can now say it with the new Sounds feature which allows them to add music from a playlist to their Snaps. Users can also listen to the full song on a streaming platform such as Spotify, Apple Music, or SoundCloud, by clicking on the ‘Play This Song’ link. Snapchat is also testing a new feature where users can use their own voices as well.

LinkedIN updates its Events feature

The updates are to help business pages derive the best out of virtual meetups, expand the scale of the event, and gather leads. To differ amidst the increasing inflow of online events and get spotted by the right set of audiences, new features such as the personalized event recommendations in the audience’s ‘My Network’ tab and a new weekly Events digest email has been introduced by LinkedIn. LinkedIn will also automatically notify a Page’s followers when new posts are made and also for those that might capture users attention.

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