When OnPageOne was approached with the above mentioned brand goals, the real challenge lay in uncovering insights that would allow Incheon Kia to enhance the way they engage and influence car shoppers on social media platforms to garner enough attention on a new brand, amid the competitive landscape of the Indian car market, assuring good ROI for the brand in the process.

First phase involved identifying the right channels for reaching car shoppers, identifying the best audience segments on those channels, and ultimately, developing a strategy for reaching - and converting - those high-value users. OnPageOne managed to successfully meet the brand marketing agenda using compelling creatives to market the SUV in the targeted group to persuade them to visit the showroom, book a test drive or complete a purchase. Digital ads were consistently optimized to serve people with a high purchase intent by aligning campaigns as per user searches and behavior. Also, custom audiences were approached to reach potential customers who had already engaged with the brand in the earlier stages of marketing, to encourage them to take the next step in their purchase journey.