Since the food industry is quite versatile and competitive in nature, Lahore garden had to compete with the upcoming new brands to reiterate their position in the market. Reinforcing the bound of trust with the help of social media was their main objective and they also wanted to increase the reach to a newer set of audience as compared to their existing audience, gathering insights on customers' food preference and and increase party hall bookings as well. OnPageOne was challenged with the task of uncovering insights that would allow Lahore Garden to enhance the way they engage and influence millennials to visit their restaurant through social media platforms. As the client was based in Saudi Arabia, we also had to make the content appealing to the Arabic speaking audience in both style and engagement, and had to use both English and Arabic in our communication.

To achieve the desired results, the social media structure was entirely redesigned, focusing on clean, attractive and appealing creatives, using authentic dishes and their combinations. Food enthusiasts who were interested in trying out different food within the radius of the focus area were targeted to ensure the ads reached the right audience, that in turn maximized engagement and conversion rates. We also experimented with social media contests that helped the restaurant get a good branding and engagement on social media. With significant page boost there was a tremendous increase in the page likes and followers, post likes, share rates for each post, check-ins and engagement rates.