Problem, change, result. Nothing else.
Travel & Mobility. D2C. ₹35-50L/mo in paid media
-40%
CUSTOMER ACQUISITION COST
Problem. Rising CAC, a single channel, and spend that ignored fleet availability.
What changed. We rebuilt the account foundations optimising CAC and ROAS, opened a second growth channel, and automated spend to follow regional inventory.
Education. B2C. ₹5-10L/mo in paid media
+7X
DIGITAL SHARE OF ADMISSIONS
Problem. Digital wasn’t driving admissions: scattered presence, high lead costs, and no system for growth.
What changed. We rebuilt media from the ground up, set up a CRM-led funnel, and aligned marketing with the admissions team. Acquisition cost fell 30% and digital share of admissions grew by 7x at the end of Year 1.
Travel & Experiences. D2C. ₹30-50L/mo in paid media
1003%
RETURN ON AD SPEND
Problem. Ambitious efficiency targets, with growth limited to one channel and the UAE.
What changed. We cut cost per conversion to AED 43 (target was AED 60), added a second channel, expanded into new markets, and ROAS at 1003% against a 750% target.
Pharma. Enterprise. $100K/mo in paid media
9 → 1
SOURCE OF TRUTH
Problem. Fragmented data across 9 APAC markets made media decisions hard to trust.
What changed. Unified data, reporting and taxonomy standards across 9 APAC markets to a single source of truth, then turned monthly analysis into clear optimisation calls for the performance team.